Senior Manager, Editorial

Weedmaps

Senior Manager, Editorial leading Weedmaps' editorial voice and cultural initiatives. Managing content strategy across various platforms to enhance cannabis culture.

Posted 6/18/2026full-timeIrvine • California • 🇺🇸 United StatesSenior💰 $142,625 - $160,249 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve the Weedmaps editorial voice and storytelling strategy.
Establish editorial standards across all content channels.
Build recurring editorial franchises and scalable content systems.
Serve as an authority on cannabis culture, audiences, products, and industry trends.
Develop editorial calendars, content pillars, creator programming, and educational initiatives.
Partner with Creative and Social teams to shape campaign narratives.
Ensure editorial accuracy, integrity, and cultural relevance.
Manage relationships with freelance writers, contributors, and editorial partners.
Connect editorial initiatives across social, lifecycle, creators, and campaigns.
Support strategic planning through audience and cultural insight.
Lead and develop the editorial organization.
Recruit, hire, mentor, and retain editorial talent.
Conduct performance reviews and career development planning.
Manage freelance and contributor relationships.
Establish editorial governance and approval processes.
Allocate resources to support business priorities.
Influence content and audience strategy across the organization.
Partner with executive leadership on long-term editorial direction.

Requirements

What you’ll need

8+ years of experience in editorial leadership, journalism, publishing, or content strategy.
Experience leading editorial ecosystems across digital media and social channels.
Strong understanding of audience development and content performance.
Deep expertise in cannabis culture, products, and consumer behavior.

Benefits

Comp & perks

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

editorial strategycontent developmentaudience developmentcontent performance analysiseditorial governancecontent systemseditorial calendarscreator programmingstorytellingjournalism

Soft Skills

leadershipmentoringrelationship managementstrategic planningcultural insightcommunicationinfluenceteam collaborationperformance reviewtalent retention