WD-40 Company

Marketing

• Craft and deliver engagement campaigns that spark meaningful connections between the brand and consumers.
• Plan and execute integrated programs across digital, social, experiential, and retail channels.
• Leverage marketing automation and CRM to personalize customer journeys and improve campaign performance.
• Track and analyze KPIs to optimize campaigns and share insights with leadership.
• Collaborate with Brand, Digital, Innovation, Sales, and agency partners for creative consistency.
• Manage timelines, budgets, asset delivery, and vendor relationships.
• Contribute to content development, messaging strategy, and audience segmentation.
• Maintain project documentation and ensure legal, brand, and data privacy compliance.
• Bring fresh, out-of-the-box ideas to keep the brand top of mind.

Associate Marketing Manager – Engagement