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Assistant Marketing Manager – Digital
WD-40 CompanyAssistant Marketing Manager for WD-40 Company focusing on digital marketing strategy in UK & Ireland. Planning and delivering marketing campaigns across multiple digital platforms.
About the role
Key responsibilities & impact- Plan, deliver and optimise digital marketing campaigns across social, email, web, and e-commerce platforms
- Support and execute annual and rolling digital marketing plans
- Manage and activate paid and organic campaigns including social, influencer, and online selling platforms
- Collaborate with internal teams and agency partners to create and deliver compelling digital content
- Monitor campaign performance, budgets and ROI, using insights to continuously improve activity
- Support product launches with digital activation plans and post-launch analysis
- Develop creative briefs and oversee delivery from agency partners
- Partner with European and global teams to share insights and best practice and strengthen digital capability
- Contribute to monthly business reviews and reporting
Requirements
What you’ll need- Previous experience delivering digital marketing campaigns across multiple channels, with an understanding of performance and optimisation
- Knowledge of customer journeys, buyer behaviour and conversion funnels
- Broad digital understanding including social, influencer, web/SEO, paid media and email marketing
- A proactive, self-starting approach with the confidence to take ownership and manage multiple priorities
- Strong collaboration skills - comfortable working cross-functionally and with agency partners
- Ability to analyse data and turn insights into meaningful actions and recommendations
- Curiosity to explore new tools, platforms and ways of working (including evolving digital trends and AI)
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementSEOemail marketingpaid mediasocial media marketinginfluencer marketingdata analysisperformance optimisationconversion funnels
Soft Skills
collaborationproactiveself-startingownershipmulti-priority managementcuriosityinsight generationcommunication