UMass Global Career Bootcamps

Copywriter

• Write 1–4 blogs per month, plus news stories and press releases, ensuring all content is aligned with brand guidelines and resonates with our primary audience: busy, ambitious working adults seeking flexible, career-advancing education.
• Proactively audit and rewrite existing website copy to ensure it is AI-optimized (AIO) for SEO and user engagement, using data from Looker Studio or Google Analytics to identify underperforming pages and develop a prioritized, strategic content refresh plan.
• Integrate relevant keywords and phrases naturally into all digital content to maximize organic search performance and audience reach.
• Write and proof marketing collateral, email campaigns, and paid media copy, ensuring all materials are accurate, on-brand, and tailored to the intended audience.
• Serve as the primary liaison with subject matter experts (SMEs) for every new program launch, ensuring deep understanding of program features, differentiators, and benefits.
• Maintain strong, collaborative relationships with faculty, designers, media team, partners, and marketing.
• Confidently use generative AI tools to support content ideation, drafting, editing, and optimization, enhancing both speed and quality of output while maintaining a human touch in storytelling.
• Stay current on AI and content marketing trends, continuously exploring new tools and techniques to improve workflow and content impact.
• Ensure all copy reflects UMass Global’s brand voice: clear, authentic, student-centered, and empowering, speaking directly to the challenges and aspirations of working adults balancing education, work, and family.
• Uphold AP Style and internal editorial guidelines, maintaining high standards for accuracy, clarity, and consistency.
• Own and update the “sources of truth” document that houses all approved statistics and claims, proactively sourcing new data as old claims expire and ensuring all marketing materials cite current, accurate information.
• Develop and maintain Key Selling Points (KSPs) by program, ensuring these are documented, regularly updated, and accessible to all stakeholders for consistent messaging—while proactively monitoring competitor offerings so that all KSPs and claims are articulated through the lens of UMass Global’s competitive advantages.
• Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment.
• Identify opportunities to outsource copywriting work to freelancers during periods of high demand, ensuring quality and consistency.

Marketing Copywriter