Trafilea Tech E-commerce Group

Director

• Lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend
• Own performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets
• Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
• Budget allocation across $100M+ annual paid media spend with clear performance accountability
• Creative strategy that drives sales for individual products and bundles
• Use of AI tools across creative, media, and funnel to improve testing velocity and decision making
• Funnel performance management (ad → landing page → offer → CRO tests)
• Testing frameworks to measure incrementality and true contribution
• Leadership of a team of Growth Managers across media, creative, and funnel

Director of Acquisition

Customer Support

• Manage and resolve customer order issues (delays, returns, exchanges, refunds, replacements)
• Act as a bridge between Customer Support and Operations (warehouse, 3PLs, suppliers)
• Monitor order flow and proactively identify fulfillment or delivery issues
• Investigate root causes of customer complaints and drive solutions
• Support returns and exchanges processes, ensuring efficiency and customer satisfaction
• Track and report on key metrics (delivery times, return rates, issue resolution time)
• Help improve SOPs and workflows to reduce friction and errors
• Collaborate with CX teams to ensure consistent communication and tone

Operations Customer Experience Support Lead

Customer Retention Specialist

• Own the strategy to maximize customer lifetime value (LTV), reduce churn, and scale retention through AI-driven personalization, segmentation, and omnichannel experiences across Email, SMS, Push, and emerging channels.
• Lead retention channels (Email, SMS, Direct Mail) for our beauty brands across the U.S. market.
• Build multi-channel strategies that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.
• Own and optimize the communication calendar, ensuring flawless creative execution with design, copy, and growth teams.
• Manage customer lifecycle journeys — from welcome and post-purchase to winback and loyalty programs.
• Analyze key retention metrics including LTV, churn, activation rate, AOV, repurchase rate, and subscription adoption.
• Translate insights into actionable strategies to enhance loyalty, upsell opportunities, and subscription renewals.
• Partner with Data Science, Creative, and Growth teams to test, learn, and iterate based on performance.
• Deliver clear reporting and weekly insights to senior leadership, highlighting key wins, blockers, and next steps.
• Continuously benchmark competitors to identify new retention opportunities in the beauty space.
• Lead and inspire a cross-functional team of marketers, analysts, and campaign specialists.

Retention Manager

People Operations

• This role is not about “HR administration.” It’s about building high-performing teams and driving transformation in a global, tech-driven environment.
• You’ll be the go-to expert for your business area, guiding leaders on how to attract, grow, and retain world-class talent while ensuring our people experience scales with our business ambition.
• Own the full employee lifecycle: from diagnosing hiring needs and building scorecards to onboarding, development, and retention.
• Partner with leaders: act as a trusted advisor, ensuring that every people decision supports business objectives and performance outcomes.
• Collaborate with Talent Acquisition and Total Rewards to align hiring priorities, budgets, and organizational capacity each quarter.
• Guarantee excellence and clarity in hiring processes — every role backed by a defined scorecard, level, and job description.
• Lead onboarding experiences that integrate new hires seamlessly into the business and culture.
• Implement and oversee performance management processes, including reviews, calibrations, and succession planning.
• Drive development and growth plans — ensuring every top talent has an Individual Development Plan (IDP) and every low performer has a Performance Improvement Plan (PIP).
• Lead organizational structure reviews, identifying efficiency gaps and redesigning teams for scale and agility.
• Execute transformational initiatives tied to business growth, operational excellence, or cultural improvement.
• Analyze ENPS and engagement data to design and implement actions that enhance retention and motivation.
• Partner with Learning & Development to assess skill gaps and co-own training programs for your departments.
• Provide guidance and coaching to leaders and employees to enhance performance, alignment, and collaboration.
• Ensure policy compliance and people processes are consistently upheld across your department.
• Collaborate with PMO, Process, and Audit Excellence teams to strengthen leadership routines and operational discipline.

People Business Partner – LATAM

DevOps Engineer

• Design, deploy, and optimize AWS environments (S3, RDS, Redshift, DynamoDB, Glue, EMR, Lambda, ECS, etc.)
• Build and manage robust ETL workflows and scalable data architectures
• Implement Infrastructure as Code (Terraform/Terragrunt) and integrate CI/CD pipelines
• Deploy applications with Docker and Kubernetes
• Apply cloud security best practices across all environments
• Partner with BI, data, and development teams for seamless deployments
• Diagnose and resolve cloud and data-related issues with agility
• Contribute to team learning and mentor junior engineers.

Cloud Engineer – DevOps

• Manage the People department, mentoring HR professionals and elevating their impact.
• Design and execute acquisition and retention strategies that secure top global talent.
• Build and optimize performance management programs to maximize engagement and productivity.
• Collaborate cross-functionally to implement programs that support continuous growth.
• Oversee programs to ensure competitive, equitable offerings across regions.
• Partner with leadership to strengthen D&I initiatives that drive innovation and belonging.
• Ensure adherence to global employment laws and HR best practices.
• Provide guidance on organizational design and transformations.

VP of People Operations

Growth Marketing

• Own acquisition strategies and execution for fast-growing brands
• Lead performance across media channels, funnel optimization, and creative messaging to achieve defined targets
• Define and execute media strategies with budgets above $1M/month
• Optimize the entire funnel—from ad creative to checkout and upsell
• Drive creative strategy by product, audience, and channel

Growth Marketing Manager – Acquisition

Cloud Engineer

• Design, implement, and maintain scalable, secure, and cost-effective cloud infrastructure and data pipelines on AWS
• Combine DevOps and DataOps practices to ensure seamless infrastructure automation, data management, and deployment workflows
• Collaborate cross-functionally with data, BI, and development teams to support critical business needs
• Proactively identify improvements in automation, security, and cost efficiency
• Build and maintain data architectures and ETL pipelines supporting BI and analytics
• Implement Infrastructure as Code (Terraform, Terragrunt) and manage CI/CD pipelines for automation
• Use Docker and Kubernetes to enable containerized, reliable deployments
• Ensure cloud security, compliance, and cost efficiency across environments
• Document best practices and share expertise to strengthen the team’s capabilities.

Data Cloud Engineer, DataOps

Conversion Rate Optimizer

• Be part of the Retention-Store/Subscriptions squads acting as an expert within our optimization metrics and working on the brainstorming and management of test ideas backlog
• Expand CRO capabilities and process cross-company to enable activation and retention teams to better outline experiments and growth strategies (Email Marketing, Coupon Strategies, Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc)
• Develop the web testing and personalization strategy and roadmap
• Develop and implement cross-teams the entire testing process from beginning to end and from ideation through analysis and retrospectives
• Stay updated on industry best practices and emerging trends in CRO
• Establish a culture of experimentation and continuous improvement within the organization

Senior CRO Specialist

• Define and execute Trafilea’s global data strategy, aligning it with business goals and operational excellence.
• Lead and develop high-performing teams in data science, data engineering, and business intelligence.
• Ensure data accuracy, availability, and security across systems and geographies.
• Oversee the creation of data models, dashboards, and real-time reports that drive strategic and operational decisions.
• Partner with C-level and business leaders to translate complex data into actionable insights that improve performance and profitability.
• Drive automation, AI integration, and analytics innovation to enhance forecasting, personalization, and growth.
• Manage data governance, ensuring compliance with privacy and security standards.
• Stay ahead of industry trends and identify opportunities to modernize Trafilea’s data stack and processes.

Data & Analytics Director

Creative Strategist

• Lead the strategic direction, execution, and innovation behind our global ad creative ecosystem.
• Oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
• Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
• Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety.
• Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.
• Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
• Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
• Integrate AI and automation into creative workflows to enhance efficiency and innovation.
• Monitor market trends, competitor strategies, and emerging content formats.
• Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
• Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
• Foster a culture of innovation, experimentation, and accountability within the creative organization.

Creative Strategy Senior Manager

Recruitment

• Identify, attract, and recruit top talent for different areas of Trafilea.
• Work closely with the department leadership team to understand their hiring needs.
• Develop and implement recruitment strategies and build relationships with potential candidates.
• Manage end-to-end recruitment for senior positions that require extensive sourcing due to complexity.
• Promote the company's brand and culture to attract top talent.
• Work with hiring managers and HR PBPs to understand specific job position requirements.
• Coordinate kick off calls with all stakeholders.
• Attend tactical meetings with senior department stakeholders for updates.
• Maintain recruitment metrics and provide regular reports to track talent acquisition effectiveness.
• Attend daily, weekly, and team meetings to present updates and insights on positions assigned.

Senior Recruiter – Tech (AI), Data Talent Acquisition

Marketing

• Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push
• Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns
• Develop a scalable automation framework that can be reused across brands and programs
• Map and standardize existing email templates and HTML structures
• Build new HTML email templates and optimize current ones
• Ensure templates are responsive, scalable, and aligned with performance best practices
• Work with Data, BI, and Engineering teams to ensure accurate data integrations
• Identify and leverage customer attributes and segmentation data to improve targeting and personalization
• Implement dynamic content and personalization strategies
• Lead A/B testing initiatives across lifecycle campaigns
• Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates
• Build or enhance dashboards to track automation performance and campaign results
• Document automation processes and campaign frameworks
• Train and enable the team to independently build and manage automation flows
• Create internal best practices for lifecycle marketing automation

Junior Marketing Specialist

Payroll

• Own the full payroll cycle (pre-closing to payment) for local employees.
• Calculate gross-to-net salaries, social charges, and tax liabilities.
• Validate external payroll data and ensure 100% accuracy before processing.
• Manage end-to-end payroll for remote teams, including reimbursements and fee calculations.
• Execute rigorous mid-cycle and final payroll audits.
• Prepare monthly payroll projections to support Finance planning.

Senior Payroll Analyst

Full-stack Engineer

• Lead the technical evolution of Trafilea’s checkout ecosystem, ensuring high performance, scalability, and reliability.
• Design and deliver new features across frontend, middleware, and core APIs (checkout, upselling, taxes).
• Drive architecture improvements, refactoring initiatives, and technical quality standards.
• Ensure platform performance, uptime, and monitoring (latency, error rates, quality gates).
• Partner with Product and Business teams to translate goals into scalable technical solutions.
• Lead agile delivery and promote engineering best practices within the team.
• Mentor engineers through code reviews, technical guidance, and knowledge sharing.