Creative Strategy Senior Manager
Trafilea Tech E-commerce Group
full-time
Posted on:
Location Type: Remote
Location: Argentina
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Job Level
About the role
- Lead the strategic direction, execution, and innovation behind our global ad creative ecosystem.
- Oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
- Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
- Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety.
- Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.
- Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
- Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
- Integrate AI and automation into creative workflows to enhance efficiency and innovation.
- Monitor market trends, competitor strategies, and emerging content formats.
- Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
- Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
- Foster a culture of innovation, experimentation, and accountability within the creative organization.
Requirements
- 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred)
- Proven expertise in direct-response advertising, storytelling, and persuasive copywriting.
- Deep understanding of sales psychology, consumer behavior, and neuromarketing principles.
- Experience in funnel strategy, CRO testing, and A/B optimization frameworks.
- Highly analytical mindset — skilled in translating creative performance data into actionable insights.
- Exceptional organizational and leadership abilities, with a track record of mentoring high-performing creative teams.
- Strong adaptability and curiosity to integrate AI and new technologies into creative workflows.
- Excellent English communication skills — both written and verbal.
Benefits
- 100% Remote
- USD competitive salary
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
direct-response advertisingstorytellingpersuasive copywritingsales psychologyconsumer behaviorneuromarketingfunnel strategyCRO testingA/B optimizationcreative performance analysis
Soft Skills
leadershiporganizational abilitiesmentoringadaptabilitycuriositycommunication skillsinnovationexperimentationaccountabilitycollaboration