Creative Strategist

• Own B2B Creative Strategy & Storytelling: translate product capabilities into clear value propositions and narratives, structure and craft business pitches, sales decks, and strategic presentations, define creative territories and messaging angles for campaigns and launches and ensure consistency across all B2B touchpoints (Ads, Business Messaging, SMB)
• Lead Campaign Ideation & Go-To-Market Creative: develop campaign concepts and hooks to promote our solutions
• Propose innovative content and creative approaches across channels (LinkedIn, landing pages, events, CRM)
• Own Creative Direction & Design Quality: define visual direction and design frameworks for key initiatives (mediakit, product sheets, event branding, campaigns)
• Manage & Elevate Agency Output: lead briefing, feedback, and art direction for external creative agencies
• Support Business Teams with High-Impact Assets: deliver and refine sales enablement materials (decks, one-pagers, product narratives)

B2B Creative Strategist, Design

• Own the end-to-end briefing process for all creative entering production
• Maintain a rolling content backlog with new concepts brief-ready
• Hit monthly targets for net-new concepts
• Analyze creative performance data with the paid media team
• Document winning formulas in the creative playbook
• Conduct competitive creative research regularly
• Manage LP's UGC creator pipeline end-to-end

Lead Creative Strategist

• Own the end-to-end briefing process for all creative entering production: static, short-form video, long-form DR, display, YouTube, and emerging formats
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence, enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue
• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next
• Translate performance findings into new briefs and updated creative direction, not just observations
• Maintain LP's creative playbook: document winning formulas by persona, vertical, and format so every team starts from accumulated learning, not from zero
• Lead competitive creative research on a regular cadence: study what formats, hooks, and approaches are winning in LP's verticals and flag emerging opportunities before they're mainstream
• Drive cross-vertical learning: when something wins in one vertical, identify where it can be adapted and brief it for others
• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles, availability, past performance, brief status, and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LP's full vertical portfolio, not just the highest-volume categories.

Senior Creative Strategist

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
• Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
• Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.
• Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
• Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
• Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations.
• Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.
• Serve as the creative lead within cross-functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
• Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
• Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.
• Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
• Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Write clear, actionable briefs for UGC creators and editors
• Guide creators on tone, structure, objections, and delivery
• Work closely with media buyers to align creative & performance
• Collaborate with brand and marketing teams to ensure consistency

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
• Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
• Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
• Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
• Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
• Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
• Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
• Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
• Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations.
• Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.
• Serve as the creative lead within cross-functional 'squads,' partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
• Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
• Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.
• Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
• Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• Own B2B Creative Strategy & Storytelling: translate product capabilities into clear value propositions and narratives
• Lead Campaign Ideation & Go-To-Market Creative: develop campaign concepts and hooks to promote our solutions
• Own Creative Direction & Design Quality: define visual direction and design frameworks for key initiatives
• Manage & Elevate Agency Output: lead briefing, feedback, and art direction for external creative agencies
• Support Business Teams with High-Impact Assets: deliver and refine sales enablement materials

B2B Creative Strategist – Design Lead

• Team leadership: lead, mentor and inspire a team of creative experts by fostering a collaborative and high-performance work environment
• Talent development: identify and implement training programs to enhance skills and knowledge within creative team
• Creative strategy: lead creative strategic planning for tier 1 projects to ensure success in effectively meeting brand, creative, business, and marketing goals
• Creative strategy: participate in annual/quarterly planning sessions for B2B2C teams and represent creative services team to ensure alignment on capacity, validate strategic direction, and confirm that initiatives support overall business goals
• Creative development: Write creative briefs, assign, and lead creative development for tier 1 projects, (tier 2 as needed)
• Design oversight: Provide guidance and feedback on all relevant projects, ensuring high-quality execution that aligns with brand and audience standards
• Creative reviews: conduct regular creative reviews, providing constructive feedback and ensuring all deliverables meet quality standards for brand and audience
• Cross functional collaboration: partner with media, CX, product, compliance, and other departments to ensure alignment on creative initiatives and campaign objectives
• Research: participate in customer and competitive research and analysis projects, applying insight to creative strategy
• Efficiency enhancements: identify opportunities to streamline creative execution and enhance productivity
• Brand campaign concepting: Lead Brand campaign concepting and development to ensure enterprise goals are met while elevating brand relevance and recognition
• Creative best practices ownership: Establish, evolve, and drive adoption of creative strategy and concepting best practices across teams and Senior Creative Managers
• Marketing culture enablement: Manage marketing newsletter and related communications in support of culture initiatives across the marketing organization

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