Trafilea Tech E-commerce Group

Junior Marketing Specialist

Trafilea Tech E-commerce Group

full-time

Posted on:

Location Type: Remote

Location: Argentina

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Job Level

Junior

About the role

  • Design and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push
  • Build and maintain automated customer journeys such as welcome flows, cart abandonment, and win-back campaigns
  • Develop a scalable automation framework that can be reused across brands and programs
  • Map and standardize existing email templates and HTML structures
  • Build new HTML email templates and optimize current ones
  • Ensure templates are responsive, scalable, and aligned with performance best practices
  • Work with Data, BI, and Engineering teams to ensure accurate data integrations
  • Identify and leverage customer attributes and segmentation data to improve targeting and personalization
  • Implement dynamic content and personalization strategies
  • Lead A/B testing initiatives across lifecycle campaigns
  • Monitor performance metrics and continuously improve deliverability, engagement, and conversion rates
  • Build or enhance dashboards to track automation performance and campaign results
  • Document automation processes and campaign frameworks
  • Train and enable the team to independently build and manage automation flows
  • Create internal best practices for lifecycle marketing automation

Requirements

  • Experience working with CRM and marketing automation platforms in eCommerce environments
  • Strong HTML and CSS skills for email templating
  • Hands-on experience designing and managing automated lifecycle campaigns
  • Experience with customer segmentation and personalization strategies
  • Ability to collaborate cross-functionally with marketing, data, and engineering teams
  • Experience working in data-driven marketing environments
Benefits
  • 100% Remote
  • USD competitive salary
  • Paid time off
  • More benefits as applicable
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSemail templatingautomated lifecycle campaignscustomer segmentationpersonalization strategiesA/B testingdata integrationsperformance metricsautomation frameworks
Soft Skills
collaborationleadershiptrainingdocumentationoptimization