Trafilea Tech E-commerce Group

Retention Manager

Trafilea Tech E-commerce Group

full-time

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • Own the strategy to maximize customer lifetime value (LTV), reduce churn, and scale retention through AI-driven personalization, segmentation, and omnichannel experiences across Email, SMS, Push, and emerging channels.
  • Lead retention channels (Email, SMS, Direct Mail) for our beauty brands across the U.S. market.
  • Build multi-channel strategies that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.
  • Own and optimize the communication calendar, ensuring flawless creative execution with design, copy, and growth teams.
  • Manage customer lifecycle journeys — from welcome and post-purchase to winback and loyalty programs.
  • Analyze key retention metrics including LTV, churn, activation rate, AOV, repurchase rate, and subscription adoption.
  • Translate insights into actionable strategies to enhance loyalty, upsell opportunities, and subscription renewals.
  • Partner with Data Science, Creative, and Growth teams to test, learn, and iterate based on performance.
  • Deliver clear reporting and weekly insights to senior leadership, highlighting key wins, blockers, and next steps.
  • Continuously benchmark competitors to identify new retention opportunities in the beauty space.
  • Lead and inspire a cross-functional team of marketers, analysts, and campaign specialists.

Requirements

  • 4+ years of experience in customer retention or lifecycle marketing, ideally in beauty, subscription, or eCommerce industries.
  • Strong command of data analytics, AI tools, and CRM platforms (Klaviyo, Salesforce, Looker, etc.).
  • Proven track record in reducing churn and increasing LTV through personalized, multi-channel campaigns.
  • Expertise in customer segmentation, loyalty programs, and subscription models.
  • Leadership experience with the ability to motivate and mentor multidisciplinary teams.
  • Analytical thinker with a creative eye for storytelling and customer experience.
  • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  • Fluent English communication skills.
Benefits
  • 100% Remote
  • USD competitive salary
  • paid time off
  • more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer retentionlifecycle marketingdata analyticscustomer segmentationloyalty programssubscription modelsAI-driven personalizationmulti-channel campaignsretention metricscreative execution
Soft Skills
leadershipanalytical thinkingcreativitystorytellingteam motivationmentoringcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMaster’s degree (preferred)