Trafilea Tech E-commerce Group

Director of Acquisition

Trafilea Tech E-commerce Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend
  • Own performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets
  • Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
  • Budget allocation across $100M+ annual paid media spend with clear performance accountability
  • Creative strategy that drives sales for individual products and bundles
  • Use of AI tools across creative, media, and funnel to improve testing velocity and decision making
  • Funnel performance management (ad → landing page → offer → CRO tests)
  • Testing frameworks to measure incrementality and true contribution
  • Leadership of a team of Growth Managers across media, creative, and funnel

Requirements

  • 10+ years in performance marketing or acquisition roles
  • Proven experience scaling direct response products (not just managing campaigns)
  • Managed $50M+ annual ad spend with clear allocation and testing logic
  • Strong creative strategy skills with ability to define angles, hooks, and offers
  • Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance
  • Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO)
  • Experience leading 5-6+ senior growth or performance managers
  • Background in DTC, performance marketing, affiliate, or direct response environments
  • Proven ability to sell individual products or bundles (not only catalog or marketplace models)
  • Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales)
Benefits
  • Fully remote
  • Competitive salary
  • Chance to impact a leading DTC brand
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingacquisition strategycreative strategyfunnel optimizationtesting frameworksdirect response marketingscalingbudget managementCRO testingincrementality measurement
Soft Skills
leadershipstrategic thinkingcreative problem solvingcommunicationcollaborationanalytical mindsetadaptabilitylearning mindsetdecision makingperformance accountability