Marketing Manager, Demand Generation
Just Appraised
Senior Growth Marketing Manager
TimelyCare
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $130,000 per year
Job Level
Senior
About the role
- Develop demand generation strategies that drive pipeline growth across all stages of the buyer’s journey.
- Create engaging multi-channel campaigns balancing inbound and outbound tactics, such as email campaigns, social media, paid media, content syndication, webinars, and events.
- Lead targeted ABM efforts for district-level and enterprise accounts, collaborating with sales to prioritize key accounts and develop personalized campaigns (1:1, 1:few, 1:many).
- Generate qualified leads using data-driven approaches to refine targeting, segmentation, and messaging.
- Leverage AI-driven insights to inform marketing strategy, messaging, and creative concepts based on ICP and persona data.
- Partner with product marketing and sales to address specific needs of education audiences and streamline lead handoff processes.
- Collaborate with design and content teams to produce assets including case studies, white papers, digital ads, and nurture sequences.
- Analyze performance metrics (conversion rates, lead quality, pipeline progression, deal velocity) and optimize marketing programs.
Requirements
- At least 8 years of experience in growth marketing, demand generation, or ABM, with a proven track record in enterprise-level B2B marketing.
- Familiarity with K-12 or healthcare ecosystems, system-level structures, and decision-making processes, or similar experience in comparable industries is a plus.
- Expertise in demand generation strategies across paid, owned, and earned channels.
- Strong ABM experience aimed at large accounts or enterprise-level clients.
- Proficiency with marketing automation tools (e.g., Marketo, HubSpot), ABM platforms (e.g., Demandbase, 6Sense), and CRM platforms (e.g., Salesforce).
- Excellent analytical skills, with the ability to derive actionable insights from campaign data.
- Strategic thinker with a proven ability to execute complex marketing initiatives.
- Highly organized, with exceptional project management and multitasking abilities.
