Growth Marketing

• Develop demand generation strategies that drive pipeline growth across all stages of the buyer’s journey.
• Create engaging multi-channel campaigns balancing inbound and outbound tactics, such as email campaigns, social media, paid media, content syndication, webinars, and events.
• Lead targeted ABM efforts for district-level and enterprise accounts, collaborating with sales to prioritize key accounts and develop personalized campaigns (1:1, 1:few, 1:many).
• Generate qualified leads using data-driven approaches to refine targeting, segmentation, and messaging.
• Leverage AI-driven insights to inform marketing strategy, messaging, and creative concepts based on ICP and persona data.
• Partner with product marketing and sales to address specific needs of education audiences and streamline lead handoff processes.
• Collaborate with design and content teams to produce assets including case studies, white papers, digital ads, and nurture sequences.
• Analyze performance metrics (conversion rates, lead quality, pipeline progression, deal velocity) and optimize marketing programs.

Senior Growth Marketing Manager

Growth Marketing Manager

B2B Growth Marketing Manager

Director of Growth

Director, D2C Growth & Innovation

Strategic Growth Manager