Amperon

Marketing Manager, Programs

Amperon

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Reporting to the VP of Marketing to develop, launch, and manage integrated marketing programs aligned with sales goals, product launches, and customer segments. Owning the execution of targeted marketing programs, including Account-Based Marketing plays, nurture sequences, and SEO/search. Working with demand generation to create high-impact email marketing programs that support various stages of the buyer journey, such as monthly newsletters, lead nurturing programs, and customer communications. Coordinating cross-functional deliverables to develop program-specific assets — collateral, landing pages, emails, and paid/organic promotion. Monitoring program performance in real time and adjusting tactics to optimize pipeline contribution. Measurable increase in qualified leads and influenced pipeline from integrated programs. Increased engagement and conversion rates from targeted nurture programs. Working closely with sales and demand generation to create high-impact Account-Based Marketing campaigns that drive leads through the funnel. Efficient coordination of cross-channel campaigns with timely delivery of assets and communications. Clear reporting that ties marketing activity to business outcomes.

Requirements

  • 4+ years in B2B marketing, with a strong emphasis on campaign management, email nurture campaigns, ABM, and SEO. Strong project management skills Excellent writing, editing, and communication skills Familiarity with tools like HubSpot, Webflow, Canva, Moz Energy or power markets experience is a plus