Senior Manager, Partner Marketing
Asurion
Regional Manager, Field Marketing – Molecular Imaging, Cardiology
GE HealthCare
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Localize and activate brand strategy
- Enable regional sales teams
- Execute educational and demand-generation programs
- Serve as a bridge between national marketing and field execution
- Create clinical persuasion and referring physician demand
- Support site activations and grow utilization within assigned region
- Collaborate with regional sales directors and CPAMs
- Execute regional demand and clinical education marketing programs
- Support referrer site activations
- Plan and lead execution of regional/local demand generation initiatives
- Develop territory specific go to market plans
- Design and track KPIs for regional marketing execution
- Collaborate with Marketing Franchise team and Centers of Excellence
- Ensure Regulatory, Legal and Compliance stakeholder alignment
- Coordinate presence at key regional and local events
- Own regional level metrics for referrer activities, educations activities and demand generation goals
Requirements
- Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
- 10+ years of pharmaceutical marketing experience, including product launch and brand management.
- Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings.
- Proven leadership experience in managing teams and cross-functional collaboration.
- Strong strategic thinking, financial acumen, and excellent communication skills.
- Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
- Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
- Willingness to travel 50% of the time in field and with customers and running regional/local events
Benefits
- Great work environment
- Professional development
- Competitive compensation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketingproduct launchbrand managementclinical education marketingdemand generationKPI trackinggo to market planningfinancial acumenproject management
Soft skills
leadershipstrategic thinkingcommunicationcross-functional collaborationstakeholder managementorganizational skillsadaptabilityteam management
Certifications
Bachelor’s degreeMBA
