Kustomer

Head of Demand Generation

Kustomer

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

About the role

  • The Head of Demand Generation is responsible for building and leading a high-performing engine that drives pipeline creation and revenue growth. Reporting directly to the CMO, this role partners closely with Product & Customer Marketing, Sales, Product, and Customer Success to design and execute integrated programs that accelerate growth and deliver measurable business outcomes.
  • Develop and execute an end-to-end demand generation strategy. Build multi-channel programs that drive and accelerate pipeline growth, aligning closely with sales and marketing leadership to achieve revenue targets.
  • Create and manage a robust program for webinars and digital events, leveraging these channels for lead generation and to nurture existing leads, increasing engagement across targeted audiences.
  • Lead a targeted advertising strategy across platforms (e.g., Google, LinkedIn) while integrating organic SEO efforts. Focus on maximizing reach, driving qualified traffic, and improving conversion rates through data-driven insights and optimization.
  • Design and implement a high-impact ABM strategy focused on building relationships within key accounts. Utilize personalization and data to prioritize high-value opportunities and strengthen account engagement.
  • Drive email marketing and marketing operations, ensuring automated, personalized workflows that maximize lead engagement and conversion. Optimize lead nurturing strategies for streamlined marketing efforts.
  • Scale the inbound demand engine to drive substantial new revenue with an efficient CAC payback. Leverage a strategic mix of events, digital demand, account-based marketing, and integrated campaigns to achieve impactful results.
  • Create & Optimize programmatic customer journeys across pre-sales stages to drive both acquisition and partner with customer marketing to drive retention, optimizing touchpoints that enhance the customer experience.
  • Establish and track KPIs for all demand generation activities. Regularly report progress to the Executive Team, analyzing campaign performance and adjusting strategies for ongoing improvement.
  • Build and refine systems that ensure scalable execution of demand generation goals, meeting growth objectives while maintaining operational efficiency.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
  • 12+ years in demand generation or digital marketing, with a proven track record in SaaS or technology environments.
  • 5+ years of management experience.
  • Proven demand marketing executive with 10+ years building and executing multi-channel go-to-market strategies.
  • Expertise in scaling B2B SaaS demand engines through multiple revenue stages in mature markets.
  • Extensive experience engaging global enterprise, mid-market, and SMB customers across complex buying organizations; CRM/Customer Support industry experience is a plus.
  • Strategic and data-driven thinker skilled at setting objectives, designing scalable solutions, and continuously optimizing demand funnels across regions, segments, and business lines.
  • Strong cross-functional leader with a results-driven mindset, clear communication style, and a bias for action.
  • Deep understanding of digital channels, including SEO, SEM, social media advertising, and email marketing.
  • Proficient with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
  • Hands-on experience with ABM strategies and tools (e.g., Demandbase, 6Sense).
  • Exceptional communicator and collaborative leader with a talent for fostering high-performance teams