Kustomer

Performance Marketing

• Designing and building scalable acquisition systems across paid, organic, and lifecycle channels
• Strategic and repeatable delivery of consistent MQL pipeline
• Developing automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
• Creating high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
• Leveraging LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
• Building and maintaining marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
• Analyzing funnel performance, attribution, and conversion trends
• Partnering with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
• Optimizing conversion rates across the website and key funnel steps (visitor → lead → opportunity)
• Identifying and testing new acquisition channels, including emerging AI-native platforms
• Supporting and enhancing signal-based and intent-driven marketing programs

Performance Marketing Strategist

Customer Success Manager

• Managing the end-to-end customer relationship post-sale
• Driving product adoption so customers see real, tangible value
• Understanding each customer's KPIs and business goals
• Influencing the future of the Kustomer platform by funneling customer feedback
• Acting as the internal voice of the customer
• Partnering with Technical Account Managers to help customers implement new products and features
• Expanding our list of referenceable customers
• Traveling approximately 25% of the time to build deep, high-impact customer relationships in person

Customer Success Manager – Strategic

Manager

• Centralizing Customer Onboarding Content. Consolidate onboarding material into a coherent program and own it going forward. Build the in-product education, guides, and adoption motions that get customers to value faster — directly feeding GRR.
• Centralizing Partner-Facing Resources. Build an enhanced partner enablement program: certification, configuration playbooks, design templates, and implementation guides that let partners deliver independently and accelerate time to value across our customer base.
• Centralizing Community Management. Run Kustomer's customer community as a managed channel — Slack, forums, and the cadences around them — that deflects routine product questions, creates peer-to-peer learning, and feeds adoption and retention.
• Driving Product Adoption. Translate Kustomer's product capabilities into adoption motions that close knowledge gaps through targeted content, in-product education, and feature-specific campaigns tied to real usage data.
• Partnering with Internal Teams on Product Curriculum. Design and run a structured product curriculum for our internal teams — onboarding, ongoing education as the product evolves, certification on key capabilities, and deep-dives on new releases. Partner closely with our internal Enablement team to make this stick.
• Enablement Analytics. Track the metrics that prove the outcomes: GRR lift attributable to enablement programs, feature-level adoption rates, time-to-value benchmarks, partner certification completion, internal team product confidence scores, and content engagement. Report on ROI and iterate.

Product Enablement Manager

Art Director

• Define and protect Kustomer's visual identity across all customer touchpoints — digital, print, events, and in-product
• Build scalable design systems that deliver consistent, high-quality brand expression across campaigns and channels
• Propose creative concepts and strategies, then guide them from brief to ship
• Articulate creative vision clearly to executive leadership and incorporate feedback without losing the thread
• Own the full range of creative output, including web graphics, landing pages, and blog visuals; social, display, and print advertising; email graphics, event signage, and promotional materials; slide templates for sales kick-offs, town halls, and internal events; and collateral including ebooks, white papers, and infographics
• Oversee print production, managing vendor relationships end to end
• Partner with marketing, sales, and customer success leaders to deliver against ambitious, measurable goals
• Collaborate with product to identify brand expression opportunities that expand Kustomer's reach
• Leverage AI tools and emerging design technologies to accelerate creative output and raise the quality bar
• Build and sustain a culture of creative excellence
• Own creative asset management systems and content organization
• Mentor and manage freelance and agency resources as needed

Performance Marketing Strategist

Customer Success Manager – Strategic

Product Enablement Manager

Creative Director