Splitero

Cloud Engineer

• Design, build, and maintain lifecycle journeys in Salesforce Marketing Cloud using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions, covering the full funnel from lead through origination and post-funding.
• Own and evolve the architecture of Splitero’s Marketing Cloud implementation, including data models, subscriber management, and Marketing Cloud Connect with Salesforce Sales Cloud and Data Cloud/Data 360.
• Configure and optimize multichannel messaging (email and SMS) for both marketing and operational communications, ensuring deliverability, reliability, and consistency across campaigns and journeys.
• Use SQL within Marketing Cloud and Salesforce Data Cloud/Data 360 to design and manage data extensions, segmentation logic, and audience definitions that support personalized, event-driven campaigns.
• Partner with Product, Engineering, and Analytics to implement and refine tracking across GA4 and Salesforce/CRMA, co-owning online and offline events used for lifecycle analysis, experimentation, and optimization.
• Collaborate with a MarTech Product Manager and product analytics resources to translate lifecycle and growth requirements into robust technical implementations, including event schemas and data flows.
• Set up and maintain automations and data flows between Salesforce Sales Cloud, Data Cloud/Data 360, and Marketing Cloud using standard connectors and configuration, minimizing manual work and data discrepancies.
• Enforce governance across the Marketing Cloud ecosystem, including naming conventions, data contracts, folder structures, and documentation, to build a strong, maintainable foundation as the stack grows.
• Ensure all campaigns and automations adhere to standard marketing laws and best practices (CAN-SPAM, consent handling, unsubscribe logic), with an understanding of the considerations for financial products.
• Work in a remote, high-autonomy environment with a bias toward shipping MVP journeys and iterating based on data, while maintaining strong attention to detail in configuration and data quality.
• Constantly look for ways to innovate with AI technologies and evaluate new products and tools to improve homeowner experience and internal workflows.

Senior Marketing Cloud Engineer

Product Manager

• Own the product roadmap for marketing technology, centered on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and its integration with Salesforce Sales Cloud, Data Cloud/Data 360, and CRMA.
• Translate lifecycle, acquisition, and engagement strategies into well-defined epics, user stories, and tickets with clear acceptance criteria, data requirements, and success metrics.
• Define and maintain lifecycle journeys and stages, ensuring they are consistently represented across Marketing Cloud, Salesforce, and analytics tools.
• Partner with the Senior Marketing Cloud Engineer to design and prioritize new journeys, automations, and data flows, balancing speed of delivery with long-term architectural quality.
• Collaborate with Product and Analytics stakeholders to ensure all product and marketing initiatives ship with measurement baked in, including required events, funnel metrics, and reporting views.
• Work closely with Marketing, Content, and Product teams to gather requirements, refine scope, and make tradeoffs that align MarTech work with company-level goals.
• Drive governance and best practices for how marketing technology is used: naming conventions, data contracts, documentation standards, and guardrails to avoid shadow automation.
• Monitor performance of lifecycle programs and platform capabilities, identify gaps or bottlenecks, and prioritize iterative improvements based on data.
• Serve as the primary point of contact for MarTech within Product & Engineering, clearly communicating priorities, timelines, and tradeoffs to stakeholders across the company.
• Champion a test-and-learn mindset, ensuring new capabilities are rolled out as MVPs, validated with data, and evolved rather than treated as one-off projects.
• Constantly look for ways to innovate with AI technologies and evaluate new products and tools to improve homeowner experience and internal workflows.

Marketing Technology Product Manager

Marketing

• Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.
• Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners
• Partner with Finance to forecast, monitor, and optimize the marketing budget
• Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy
• Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.
• Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.
• Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.
• Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.
• Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.

Senior Marketing Cloud Engineer

Marketing Technology Product Manager

Vice President of Marketing