Splitero

Sales

• Develop and implement high-level sales strategies hyper-focused on growth.
• Oversee all aspects of sales operations, including lead management, workforce planning, and resource allocation.
• Leverage data and analytics to inform decision-making, optimize sales processes, and identify trends and growth opportunities.
• Leverage Salesforce, partnering with product teams and department leaders to implement CRM best practices and develop lead management strategies.
• Present insights, sales forecasts, and report on sales performance to the leadership team and represent the Sales team in strategic planning.
• Establish and monitor team performance goals and individual expectations that align monthly origination targets with long-term business goals.
• Manage, mentor, and guide Sales Managers, equipping them with the tools to attract, hire, develop, and motivate top-performing sales teams that exceed targets.
• Execute headcount planning and talent acquisition strategies in partnership with Finance and People Operations, ensuring efficient recruitment and onboarding of elite sales talent.
• Foster a performance culture of accountability, ownership, and engagement.
• Facilitate open communication and collaboration across the Sales team and with Marketing, Finance, and Operations to drive alignment on priorities.

Sales Leader

Program Manager

• Create, manage, and execute a content calendar for blog, website, and social media channels.
• Develop and implement a comprehensive SEO strategy to drive organic growth through keyword optimization, blog posts, reviews, backlink outreach, and website improvements.
• Drive brand storytelling with homeowner testimonials and case studies.
• Develop a multi-channel content strategy that aligns with emerging AI and LLM discoverability trends.
• Contribute to full-funnel content creation, from awareness to lifecycle conversion.
• Operationalize and scale content production and distribution processes.
• Manage freelance content creators and external partners as needed.
• Provide analysis and upward reporting of content and program performance using GA4 and other tools.
• Create and share engaging social media content, staying on top of platform trends.
• Support the affiliate marketing and performance marketing programs, ensuring integration into the broader strategy.

Sales Leader

Program Manager, Content Marketing