Director of Lifecycle Marketing

Splitero

Director of Lifecycle Marketing managing lifecycle strategy across the homeowner journey for fintech company. Leading marketing initiatives to drive conversion and engagement amongst homeowners.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $210,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Lifecycle Marketing, Email Marketing, and CRM with a strong focus on developing and executing customer journey strategies. Proven ability to lead teams, optimize campaigns, and drive measurable business impact through data-driven decision-making.

Highest-signal resume keywords

Lifecycle MarketingSalesforce Marketing CloudEmail MarketingCustomer Journey ArchitecturePeople Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Strategy DevelopmentSegmentation StrategiesPersonalization InitiativesCampaign OptimizationKPI DefinitionReporting FrameworksCopywritingTesting RoadmapsCustomer CommunicationAnalytical Mindset

Soft Skills

AdaptabilityTeam-OrientedCollaborationInclusivityResiliency

Tools & Technologies

SalesforceMarTech PlatformsEmail Campaign ToolsData Governance ToolsAnalytics Software

Industry Keywords

Customer MarketingRetention MarketingFunnel-Stage NurturesReactivation ProgramsCompliance Guardrails

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the end-to-end lifecycle marketing strategy across the homeowner journey.
Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives — including funnel-stage nurtures and reactivation programs for aged and lost leads.
Develop lifecycle messaging frameworks, email content, templates, and campaign briefs.
Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts.
Define KPIs, reporting, and experimentation frameworks that measurably improve conversion and lead-to-fund velocity.
Design personalized programs within fair-lending and compliance guardrails.
Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering on cross-functional initiatives.
Serve as the lifecycle platform subject-matter expert, partnering with the MarTech PM on journey architecture, data governance, audience strategy, and reporting.

Requirements

What you’ll need

7+ years in Lifecycle Marketing, Email Marketing, CRM, Retention Marketing, or Customer Marketing.
People-management experience — you've built and/or led a team.
Deep hands-on experience in Salesforce and SFMC (Salesforce Marketing Cloud).
Experience building lifecycle strategies and owning execution from strategy through optimization.
Strong understanding of journey architecture, segmentation, personalization, testing, reporting, and lifecycle best practices.
Excellent email marketing, copywriting, and customer communication skills.
Strong analytical mindset with experience measuring business impact.
Comfortable operating in a fast-paced, high-growth environment.
Desire to participate in a fast-paced early-stage startup
Adaptability: Embraces changing circumstances with resiliency and positivity
Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support

Benefits

Comp & perks

OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals.
Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend.
Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day.
Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.