Marketing Manager
Zeelo
SQL
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Sleed, an e-business digital marketing agency with 15 years of field experience, awarded for the 4th time as e-business and e-commerce agency of the year, 250+ industry awards, premier partnerships with Google & Meta, is looking to fill a mid-level position for a CRM Specialist to support our performance and data teams in implementing CRM strategies across client accounts.
- The ideal candidate will be skilled in marketing automation, customer lifecycle optimization, and collaborating with performance marketers to drive engagement and ROI.
- Implement and optimize CRM setups like workflows, lead scoring and nurturing funnels across client accountsDevelop segmentation strategies and automation to enhance client lifecycle and retention campaigns
- Clean, audit, and enhance CRM databases to maintain quality and GDPR compliance
- Collaborate with performance marketing, creatives, and content teams to plan and execute email/mobile and retargeting campaigns
- Build dashboards and reports (e.g. CLTV, MQLs, conversion rates) and present actionable insights to internal stakeholders and clients
- Coordinate CRM integrations and troubleshoot issues
- Train teams and clients on CRM best practices and platform usage
Requirements
- Be a Sleeder: Our Values are 1) Ownership 2) Adaptability 3) Resilience 4) Positivity 5} Human Passion
- 3+ years experience in CRM marketing or marketing automation (preferably within an agency or fast‑paced environment)
- Hands‑on experience with Contact Pigeon, Moosend, Klaviyo and Mailchimp. Hubspot and Salesforce are a plus
- Knowledge of segmentation, personalization tactics, customer journey mapping, and automation flows
- Proficiency in Excel/Google Sheets; basic SQL or CRM data querying skills are a plus
- Strong collaboration skills, able to coordinate with performance marketing and sales teams
- Fluent in English (written and spoken)
- Experience managing multiple client projects with CRM dependencies
