SLEED

Performance Marketing

• Set clear performance goals aligned with the client’s business and marketing objectives
• Own the structure, execution, and optimization of paid campaigns across platforms (Google Ads, Meta Ads, TikTok Ads, Criteo, etc.)
• Allocate and supervise performance-related tasks for a small team (1–2 people), ensuring proper prioritization and workload balance
• Apply advanced performance marketing skills: bid management, campaign structure, feed optimization, keyword research, ad copywriting, tracking, and reporting
• Ensure campaigns follow best practices, are properly set up, and are routinely optimized for efficiency and KPIs
• Create performance reports using analytics tools (GA4, Looker Studio), demonstrating RoAS and actionable insights
• Provide expert consultation to clients on digital tools and strategy
• Stay up-to-date with performance marketing trends and share knowledge, learnings, and ideas with the team
• Foster a collaborative, positive work environment and support cross-functional team goals
• Report directly to the Digital Media & Growth Manager

Performance Marketing Manager

Backend Engineer

• Provide solutions to technical challenges and project needs
• Contribute to performance profiling, troubleshooting and production issue resolution
• Take part in planning by helping the project management team define implementation approaches and providing time and effort estimates for planned tasks
• Provide consultancy on how processes, tools and platforms can be improved and which new technologies could be adopted
• Integrate user-facing elements with data coming from the server side
• Ensure the technical feasibility of UI/UX designs
• Optimize applications for maximum speed and scalability
• Ensure application security by following secure coding practices, protecting sensitive data, and addressing common web vulnerabilities
• Collaborate with other team members and stakeholders
• Support less-experienced engineers through pair programming, knowledge sharing and technical guidance
• Implement automations for repetitive or complex administrative tasks
• Deliver results according to agreed time-plans
• Test deliverables

Performance Marketing Manager

Back-end Developer