Digital Marketing Manager
Huzzle 💚
Job Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Be a key member of the go to market team, focused on growing quality pipeline that converts to revenue
- Plan and execute UK-specific integrated marketing campaigns, webinars, and events to generate MQLs and influence outbound opportunity generation
- Collaborate with Sales to align campaign messaging and ensure a smooth MQL → SQL handoff, delivering 30% of all new business pipeline
- Execute Account Based Marketing (ABM) strategies to build a pipeline across target customers
- Select and execute an event calendar relative to target customers to support meeting generation goals
- Manage website updates, content creation, and CRO testing with in-house team and agency partners
- Support pipeline progression campaigns to keep opportunities moving forward efficiently
- Publish and promote blog content, optimising for SEO to drive organic traffic
- Own the UK case study pipeline from identifying customers to producing final assets
- Manage the UK Marketing budget and work with agency partners on budget allocation based on performance
- Report on campaign performance, website metrics, and lead generation KPIs to the CMO
Requirements
- 3+ years of B2B marketing experience
- Experience in SaaS, technology, or transportation sectors (preferred)
- Proven track record in campaign execution, content creation, and ABM management
- Strong understanding of HubSpot marketing automation
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Strong written and verbal communication skills
- Collaborative experience working closely with Sales, BDRs and AEs
- Experience working with agency partners
