Siteimprove

Field Marketing Manager

Siteimprove

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable.
  • We are seeking a Field Marketing Manager to join our international marketing team, focusing on the EU and ANZ regions. In this role, you will shape and execute strategic marketing initiatives that drive demand generation, accelerate pipeline growth, and enhance brand awareness across regional markets. You will collaborate closely with sales teams to develop inbound and outbound marketing strategies, analyze market trends, and optimize campaigns to deliver measurable results. This is an exciting opportunity for a strategic thinker with a strong understanding of both regional and global marketing dynamics, who wants to make a direct impact on revenue growth while building their career in a fast-paced, innovative SaaS environment.

Requirements

  • 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with a track record of making data-driven decisions.
  • Experience planning and executing successful marketing campaigns and events.
  • Familiarity with digital marketing, including both paid and organic channels.
  • Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
  • Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationdata-driven decision makingcampaign planningevent executiondigital marketingSEOanalyticscontent strategyB2B marketingpipeline growth
Soft skills
strategic thinkingproject managementmultitaskingcollaborationflexibilitycommunicationanalytical skillsadaptabilitycreativityproblem-solving
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