Marketing

• Develop and execute integrated marketing plans with strategic partners to drive joint business growth.
• Align marketing initiatives with partner business goals, sales targets, and product roadmaps.
• Lead the creation of co-branded campaigns, product launches, digital content, and demand generation programs.
• Manage end-to-end campaign execution including messaging, creative development, and performance tracking.
• Own the planning, allocation, and ROI tracking of MDF investments.
• Guide partners on proposal development and ensure compliance with branding and ROI standards.
• Act as the primary marketing liaison between internal teams (sales, product, comms) and partner marketing counterparts.
• Build strong relationships with partner stakeholders to ensure alignment and collaboration.
• Define KPIs and measure the effectiveness of partner marketing programs.
• Provide regular reporting and insights to internal and partner stakeholders.
• Collaborate with product and content teams to develop partner-facing assets such as solution briefs, case studies, and sales enablement tools.
• Ensure consistent messaging and brand alignment across all partner touchpoints.
• Support joint participation in industry events, webinars, and partner summits.
• Coordinate logistics, messaging, and promotional activities for partner-led events.

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