Siteimprove

Architect

• Develop and maintain the enterprise architecture framework, principles, and standards.
• Ensure alignment of IT architecture with Siteimprove’s business goals and compliance requirements.
• Establish governance processes for technology adoption and lifecycle management.
• Apply architectural standards consistently across the application lifecycle.
• Collaborate with business and IT stakeholders to design end-to-end solutions that meet functional and non-functional requirements.
• Oversee integration of applications, data, and infrastructure across hybrid environments (cloud and on-premises).
• Define and maintain technology roadmaps for applications, platforms, and infrastructure.
• Evaluate emerging technologies and recommend adoption strategies to improve efficiency and security.
• Enable safe adoption of Data and AI capabilities, applying privacy and AI governance principles.
• Partner with Information Security to ensure architecture meets regulatory and security standards (e.g., GDPR, FedRAMP, ISO 27001).
• Embed security-by-design principles into all architectural decisions.
• Champion Zero Trust Architecture across the organization.
• Act as a trusted advisor to senior leadership on technology strategy.
• Mentor and support technical leads to ensure adherence to architectural standards.
• Prepare and support M&A activities, including technology due diligence and integration planning.

Senior Technology Architect

Artificial Intelligence

• Assist with defining and executing the organization’s AI adoption roadmap, aligning with business objectives.
• Lead development of AI agents, workflows, and prompt engineering to automate and optimize processes.
• Establish governance for responsible AI use, ensuring compliance, security, and ethical standards.
• Evaluate emerging AI technologies (Copilot, Azure AI, AI Foundry) and integrate them into enterprise solutions as agreed.
• Lead in establishing a Centre of Excellence. Promote best practices, reusable components, and knowledge sharing.
• Support teams by leading discovery workshops, requirements gathering, and solution design sessions.
• Create reusable AI components and frameworks to accelerate delivery across teams.
• Design, develop, and implement end-to-end solutions using Power Apps, Power Automate, Power BI, and Dataverse.
• Manage and enhance governance tools like the CoE Toolkit.
• Integrate Power Platform with Microsoft 365, Salesforce, NetSuite, GTM systems, and other business tools.
• Develop a community to support AI adoption across the business to enable knowledge sharing and effective delivery.
• Partner with business units to identify opportunities for AI-driven transformation.
• Support UAT, deployment, training, and post-go-live troubleshooting for AI and Power Platform solutions.
• Document AI architecture, workflows, security roles, and governance models.
• Ensure all solutions meet accessibility, security, and compliance standards.

AI Lead – Power Platform

Account Executive

• Own the full sales cycle for services-led engagements, from discovery and scoping through proposal and close
• Position and sell professional services, consulting, and program-based solutions that complement Siteimprove’s platform
• Build strong, trust-based relationships with stakeholders across marketing, digital, IT, accessibility, and executive leadership
• Lead deep discovery and needs analysis, translating business challenges into tailored services solutions and statements of work (SOWs)
• Partner closely with Services, Sales Engineering, Value Consulting, and Customer Success to design and deliver high-impact engagements
• Develop and execute strategic territory and account plans focused on expanding services penetration and account value
• Accurately forecast services pipeline and manage opportunities within Salesforce
• Navigate procurement, legal, and contracting processes, including services agreements and SOWs
• Represent Siteimprove at industry events, workshops, and customer engagements
• Bring a learning mindset—actively participate in development, training, and knowledge sharing
• Travel may be required; a valid passport is required

Account Executive, Services

Marketing

• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic).
• Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline.
• Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges.
• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals.
• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion.
• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews.
• Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals.
• Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI.
• Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI.
• Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence.
• Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting.
• Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis.

Senior Field Marketing Manager

• Own the full sales cycle for a defined territory of named enterprise accounts, driving both new logo acquisition and growth within the existing customer base.
• Be fully accountable for revenue performance, consistently meeting and exceeding quarterly and annual sales targets through disciplined pipeline management and strong opportunity execution.
• Execute a multi-threaded sales strategy, building relationships with stakeholders across Marketing, Digital, IT, Accessibility, Procurement, and Executive leadership teams.
• Research, qualify, and develop opportunities within your assigned account list by uncovering business priorities, challenges, and buying drivers.
• Identify customer needs and align them to Siteimprove’s accessibility, analytics, SEO, content governance, and AI-powered solutions, clearly articulating business impact and value.
• Build credibility and trust with prospects and customers by acting as a strategic advisor and influencing buying decisions through insight-led discovery.
• Partner closely with internal teams—including Marketing, Solutions Engineering, Value Consulting, Legal, and Customer Success—to deliver tailored, high-quality customer experiences.
• Navigate and manage procurement, legal, and contracting processes, contributing to scalable agreements that support long-term growth.
• Maintain accurate pipeline management, forecasting, and reporting in Salesforce, following a consistent opportunity management process.
• Stay informed on regional digital accessibility requirements, procurement practices, and compliance standards relevant to the ANZ market.
• Generate pipeline through a mix of outbound efforts, professional networking, industry events, conferences, and tradeshows.
• Represent Siteimprove professionally at relevant industry and customer events across the region.
• Contribute to team collaboration, knowledge-sharing, and continuous improvement, and actively participate in sales enablement, training, and development initiatives.

Director

• Lead the strategy, execution, and evolution of enablement across our global revenue organization.
• Design and scale enablement programs that empower sales, partnerships, marketing, and customer-facing teams.
• Develop and execute a modern enablement framework that accelerates ramp time, increases win rates, improves cross-sell and expansion opportunities, and enhances effectiveness of global GTM teams.
• Partner closely with Sales, Marketing, Product, Customer Success, Revenue Operations, and executive leadership.
• Build and lead a high-impact enablement function that supports Siteimprove’s continued growth.

Senior Director, Commercial Enablement

Chief Marketing Officer

• Drive Retention & Expansion
• Develop and lead the customer marketing strategy to strengthen customer engagement, support retention, and build expansion pipeline.
• Partner closely with Customer Success and Sales to activate customers within marketing programs that contribute to pipeline and revenue growth.
• Design scalable programs that increase adoption, highlight customer outcomes, and reinforce the value of Siteimprove’s platform.
• Amplify Customer Stories
• Build and manage a strategic pipeline of customer advocates and success stories that demonstrate the real-world impact of Siteimprove.
• Partner with Customer Success and Product Marketing to identify high-impact customer outcomes and shape them into compelling narratives.
• Collaborate with content and creative teams to translate customer stories into assets used across campaigns, sales enablement, digital programs, and events.
• Lead Customer Advocacy & Engagement Programs
• Partner with field marketing and digital marketing teams to integrate customer voices into webinars, events, and campaigns.
• Capture insights from customer engagement programs and share them with internal teams to inform product messaging and go-to-market strategy.
• Support Product Value & Adoption
• Work closely with Product Marketing to ensure customers understand and realize the value of new features and platform innovations.
• Help shape customer-facing narratives that connect product capabilities with measurable business outcomes.
• Ensure customer insights and stories inform broader messaging and value propositions.
• Measure & Optimize
• Define and track the success of customer marketing programs through engagement, advocacy, and pipeline sourced metrics.
• Use insights from marketing and customer data to refine programs and identify new opportunities to strengthen customer engagement and storytelling.

Siteimprove

Senior Technology Architect

AI Lead – Power Platform

Account Executive, Services

Senior Field Marketing Manager

Senior Field Marketing Manager

Account Executive

Senior Director, Commercial Enablement

Customer Marketing Director

Customer Marketing Director