Siteimprove

Marketing

• Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable.
• We are seeking a Field Marketing Manager to join our international marketing team, focusing on the EU and ANZ regions. In this role, you will shape and execute strategic marketing initiatives that drive demand generation, accelerate pipeline growth, and enhance brand awareness across regional markets. You will collaborate closely with sales teams to develop inbound and outbound marketing strategies, analyze market trends, and optimize campaigns to deliver measurable results. This is an exciting opportunity for a strategic thinker with a strong understanding of both regional and global marketing dynamics, who wants to make a direct impact on revenue growth while building their career in a fast-paced, innovative SaaS environment.

Field Marketing Manager

Business Development Rep

• Act as professional experts - we take the time to understand our customers' needs and address them head-on
• Connect with prospects through written and verbal communication
• Conduct qualifying calls with prospects to identify pain points within their business and effectively communicate the relevant information to the Account Executives
• Understand and effectively communicate Siteimprove solutions
• Sourcing pipeline via direct outreach (phone, email, LinkedIn, etc.) based on our prospect database and your own research
• Strive for daily, weekly, and monthly activity and pipeline goals while providing an excellent experience for prospective customers
• Helping grow the sales team and build a scalable, repeatable process
• Completing sales training assignments and improving quickly
• Adapting quickly to our fast-paced, dynamic organization
• Perform other related duties as assigned

Business Development Representative

Account Executive

• Own the full sales cycle for named government and education accounts—driving both new logo acquisition and growth within your territory
• Build strong relationships with decision-makers across Marketing, Communications, Accessibility, Procurement, and Executive functions
• Engage in multi-threaded selling to navigate complex purchasing processes and meet the unique needs of public institutions
• Identify business challenges and match them to Siteimprove’s accessibility, analytics, SEO, and content effectiveness solutions
• Partner closely with internal stakeholders—Marketing, Solutions Engineering, Value Consulting, and Customer Success—to deliver tailored customer experiences
• Accurately forecast and manage your pipeline using Salesforce and follow a clear opportunity management process
• Stay informed on government digital accessibility mandates, procurement frameworks, and compliance standards
• Represent Siteimprove at relevant industry events, tradeshows, and public sector forums
• Contribute to knowledge-sharing, team development, and continuous improvement initiatives across the sales organization

Account Manager

• Own the partner function in your territory and manage the full lifecycle of partner engagement.
• Conduct market and partner analysis within North America.
• Recruit and onboard partners in the region.
• Develop compelling value propositions tailored to the NA market.
• Plan and execute joint go-to-market initiatives.
• Align with field teams and track revenue impact in North America.
• Define and evolve the partner model emphasizing inclusion, accessibility impact, and long-term commercial value.
• Collaborate across Sales, Partner Marketing, Global Operations, and Customer Success to ensure successful field execution.
• Serve as a strategic thought partner with senior leadership to define partnership success metrics.
• Work closely with partners to uncover challenges and deliver impactful solutions through Siteimprove’s SaaS platform to drive measurable customer results.

Principal Partner Account Manager

Sales Engineer

• Serve as a strategic partner to the Sales team, guiding prospects through discovery, product demos, evaluations, and technical diligence; Deliver engaging, audience-aware presentations that demonstrate how Siteimprove’s platform can solve real-world business and marketing problems; Build strong relationships with stakeholders from both business and technical backgrounds; Stay ahead of industry trends, competitive offerings, and emerging tools to position Siteimprove effectively; Collaborate with Product Management, Marketing, and Sales Enablement to evolve messaging and solution positioning; Attend industry events and conferences as needed (some international travel may be required); Act as a trusted advisor during procurement and technical review processes.

Solutions Consultant, Sales Engineer

Account Executive, Fed & SLED

Operations

• Develop, maintain, and deliver scalable partner enablement programs, including both self-service and instructor-led content.
• Lead onboarding and readiness for new partners across Siteimprove’s ecosystem, including Digital Agencies, Solution Partners, and Technology Partners.
• Collaborate with Product Management to ensure partner enablement materials are aligned with product capabilities and roadmap.
• Track and measure partner engagement across enablement initiatives such as certifications, platform usage, and advanced specializations.
• Act as a point of escalation for partner-related support or process issues, working closely with Customer Support and internal teams.
• Maintain a strong understanding of the Siteimprove platform and roadmap and communicate relevant updates to internal and external stakeholders.
• Share partner feedback, best practices, and platform insights to influence the ongoing evolution of the partner experience.
• Collaborate cross-functionally with Sales, Product Marketing, Customer Success, and Professional Services to drive consistency in how we support and grow with our partners.
• Manage program and referral partners, including certification and tiering frameworks, self-serve enablement materials, partner training programs, and referral partner onboarding and engagement.
• Streamline referral processes by enabling frictionless referral submissions and payout workflows and supporting Sales by guiding in-deal influencers through Siteimprove incentives and available partner resources.

Partner Operations Manager

• Drive expansion revenue from existing customers through proactive, outbound engagement
• Own a monthly ARR quota focused on smaller cross-sell and upsell opportunities
• Create approximately 12 qualified opportunities per month, converting ~1 closed deal per week
• Conduct discovery, value positioning, and demo coordination, leading to a successful close
• Partner with Customer Success Managers to identify signals for upsell and areas of unmet need
• Promote adoption of Siteimprove tools and new product features (e.g., Code Checker, Design Tool Integrations)
• Collaborate with Marketing on outbound campaigns and messaging strategies
• Maintain accurate pipeline data and opportunity tracking in Salesforce
• Contribute to team learning, best practices, and our shared culture of continuous growth

Inside Sales Representative

• Drive expansion revenue from existing customers through proactive, outbound engagement
• Own a monthly ARR quota focused on smaller cross-sell and upsell opportunities
• Conduct discovery, value positioning, and demo coordination, leading to a successful close
• Partner with Customer Success Managers to identify signals for upsell and areas of unmet need
• Promote adoption of Siteimprove tools and new product features (e.g., Code Checker, Design Tool Integrations)
• Collaborate with Marketing on outbound campaigns and messaging strategies
• Maintain accurate pipeline data and opportunity tracking in Salesforce
• Contribute to team learning, best practices, and our shared culture of continuous growth

Sales

• Partner with the CRO to define, refine, and operationalize strategic revenue priorities.
• Lead and track execution of high-impact projects across the GTM organization.
• Analyze performance data to uncover insights, guide decision-making, and optimize revenue outcomes.
• Facilitate alignment across sales, marketing, and customer success—acting as a bridge between the CRO and leadership teams.
• Manage the cadence of GTM leadership meetings, all-hands sessions, and CRO communications.
• Drive operational efficiency by streamlining workflows and implementing best practices.
• Represent the CRO in key meetings, building strong relationships with internal and external stakeholders.
• Lead or contribute to special projects, strategic initiatives, and organizational change efforts.
• Serve as a go-to problem-solver—helping address challenges and keep teams focused on priorities.

Director of Sales, Public Sector

• Work autonomously: Own the partner function in your territory with minimal direction, managing the full lifecycle of partner engagement.
• Conduct market and partner analysis across EMEA and APJ regions.
• Recruit and onboard partners in the respective regions.
• Develop compelling value propositions tailored to EMEA and APJ markets.
• Plan and execute joint go-to-market initiatives in the regions.
• Align with field teams and track revenue impact locally.
• Define and evolve our partner model: Build a partner strategy emphasizing inclusion, accessibility impact, and long-term commercial value.
• Collaborate across teams: Work closely with Sales, Partner Marketing, Global Operations, and Customer Success to ensure successful field execution.
• Serve as a strategic thought partner: Partner with senior leadership to define what success looks like for partnerships in Siteimprove’s next growth phase.