Develop and execute a customer marketing strategy focused on adoption, retention, and expansion.
Partner with Customer Success and Sales to identify upsell opportunities and build targeted campaigns that accelerate growth.
Build strong advocacy with customer references, case studies, and success stories that directly support new business and expansion deals.
Lead customer communications and lifecycle campaigns, ensuring customers are fully informed and engaged with the platform.
Drive participation in Amplience customer community and advisory programmes, creating champions who influence revenue opportunities.
Track and report on customer marketing impact against revenue goals, including renewals, upsell pipeline, and influenced revenue.
Requirements
Proven track record in customer marketing or lifecycle marketing within a B2B SaaS environment, with clear revenue impact. Experience in e-commerce welcome but not required.
Strong commercial acumen and experience collaborating with Sales and Customer Success teams.
Skilled in developing content that supports pipeline creation and deal progression and using mar tech (HubSpot, Salesforce, LinkedIn Campaign Manager, Monday.com all a must)
Excellent communicator, confident in building relationships with senior stakeholders inside customer organisations.
Highly organised, results-driven, and motivated by measurable business outcomes.
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Benefits
💼 Core Financial Benefits**Pension Scheme**
· Auto-enrolled after 3 months' service
· Salary sacrifice scheme to maximise tax efficiency
· 5% employee contribution, matched by 5% from Amplience
· Pension broker: Titan Group (offers financial advice)
· Pension provider: Aegon (moved from Aviva in 2024)
🧘♂️ Time Off & Leave**Annual Leave**
25 days paid holiday as standard
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**Sick Pay**
· Up to one month’s full pay per calendar year (at company discretion, with medical certificate)
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**Study Leave**
· 5 days for employees on accredited long-term courses (12+ months)
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**Birthday Leave**
· One paid day off during your birthday month
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**Company-Wide Recharge Days**
· One day off per quarter for the whole business – rest, recharge, and reset
**🧑💻 Flexible Working
· All roles are laptop-enabled
· Working arrangements agreed with your line manager
· Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)
🎁 Additional Perks**Holiday Buy Scheme**
· Purchase up to 5 extra days per year, repaid through salary deductions
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**Cycle to Work Scheme**
· Save on bikes & accessories via tax-efficient payments (Blackhawk Network)
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**Tech Scheme**
· Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)
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**Season Ticket Loan**
· Advance loans available for travel tickets, repaid via payroll
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**Charity/Volunteer Days**
· Up to 3 paid days a year for volunteering or charity work
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**Payroll Giving (CAF – Give As You Earn) **
· Tax-free donations to UK charities, directly from your salary
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**Eyecare**
· Reimbursement for a standard eye exam every two years