Marketing Manager
Clarion Events
Field Marketing Coordinator
Cloudaeon
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Collaborating closely with the EMEA Trade Marketing Manager to develop and implement wholesale marketing campaigns across Northern European countries (UK & Ireland, Norway, Finland, Sweden, Denmark, Iceland) for icebreaker and Smartwool.
- Partnering with local Sales teams to build and support relationships with strategic wholesale partners
- Creating comprehensive marketing plans, detailing execution across all channels to drive demand, enhance consumer engagement and increase conversion rates.
- Leading coordination with third-party agencies to execute seasonal account marketing campaign plans at the local level (in-store setups, events).
- Monitoring and improving marketing activities and results to increase performance, optimize budget expenditures, and boost sell-through rates.
- Developing and coordinating bespoke wholesale projects (such as pop-ups and shop-in-shops), to ensure their high-quality execution throughout the year.
- Tracking and monitoring production budgets to ensure compliance with company-approved figures.
Requirements
- The ability to collaborate effectively with cross-functional teams and external partners.
- The capability to develop and execute comprehensive marketing plans across various channels.
- An understanding of consumer behaviour and marketing analytics to optimize campaign performance.
- An expertise in managing budgets and tracking marketing expenditures to ensure financial efficiency.
- A keen interest in the outdoor and sportswear industry, with a focus on sustainability and circularity.
Benefits
- A supportive feedback-based culture where respect and integrity guide us in what we do
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
- Be part of an iconic lifestyle brand in a multi brand, multi countries organization
- On site gym offering health and well-being initiatives
- A discount card with 50% on all VF brands
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing campaignsmarketing plansconsumer engagementbudget managementmarketing analyticsperformance optimizationwholesale marketingcampaign executionevent coordinationproject management
Soft skills
collaborationcross-functional teamworkrelationship buildingcommunicationstrategic thinkinganalytical skillsproblem-solvingattention to detailleadershipcreativity
