Senior Content Marketing Manager
Benevity
Digital Marketing
NextGen Healthcare
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop, execute, and optimize multi-touch digital marketing demand generation campaigns for the B2B buyer journey
- Create, implement, and optimize multi-channel digital campaigns, including SEO, PPC, and social media advertising
- Track and evaluate KPIs such as conversion rates, cost per lead, and engagement to optimize marketing spend
- Collaborate with Web Developers on website and page layout optimization
- Support A/B testing, landing page improvements, and chatbot enhancements to drive lead conversions
- Partner with sales and product teams to align marketing efforts with business goals
- Manage and segment client and prospect database and leverage data insights to improve engagement and lead quality
- Perform other duties supporting overall objectives of the position
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of education and experience
- 4-6 years of experience in B2B digital marketing demand generation with demonstrated success in lead generation and pipeline growth
- Experience with social media, email, SEO, PPC, and retargeting
- Experience with Salesforce and Pardot is a plus
- Knowledge of the B2B Digital buyer’s journey and familiarity with CRM and marketing automation tools
- Proficient in data analytics and tactical execution
- Ability to manage multiple projects, meet deadlines, and support growth through lead generation and pipeline contribution
