Digital Marketing Manager – Healthcare, SUD Treatment
Crossroads
full-time
Posted on:
Location Type: Remote
Location: Remote • North Carolina, South Carolina, Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Develop and implement a holistic digital marketing strategy that supports organizational growth and patient acquisition goals
- Oversee all SEO, SEM, and digital advertising initiatives- ensuring cohesive messaging, strong performance, and measurable ROI
- Collaborate with agency partners to manage paid media campaigns (Google Ads, Meta, display, video, retargeting, etc.), monitoring budgets, bid strategies, and A/B testing to maximize results
- Partner with the Marketing Communications Manager to ensure alignment of digital content with broader brand and communication strategies
- Oversee day-to-day website operations to ensure accurate, timely, and optimized content
- Collaborate with developers to improve site architecture, mobile performance, conversion paths, and user experience
- Lead SEO initiatives, including keyword research, link building, content optimization, and technical SEO
- Manage tagging, tracking, and analytics integrations to ensure reliable data collection
- Define and monitor digital KPIs across channels, translating data into actionable insights and recommendations for leadership
- Prepare monthly and quarterly performance dashboards to track ROI, lead generation, and engagement metrics
- Partner with Analytics teams to refine attribution models and optimize patient acquisition funnels
- Plan and execute targeted email and retargeting campaigns that nurture prospective patients and community partners through the decision journey
- Collaborate with marketing and operations teams to develop automated workflows that improve lead conversion and engagement
- Partner with the Marketing Communications Manager on content strategy, social calendar integration, and community engagement efforts
- Support executive visibility and thought leadership initiatives through digital storytelling and amplification of corporate messages
- Ensure all digital campaigns and data collection comply with HIPAA and healthcare advertising regulations
- Monitor online reputation, reviews, and community feedback across digital platforms, escalating as needed for leadership.
Requirements
- Background in healthcare or substance use disorder (SUD) treatment marketing
- 5+ years of progressive experience in digital marketing management
- Proficiency with content management systems (CMS), marketing automation tools, and CRM platforms such as HubSpot, Salesforce, Monday.com, WordPress, and Canva
- Out-of-the-box thinker with a proactive, solution-oriented approach to challenges
- Strong PowerPoint skills with experience in creating presentations for leadership and stakeholders
- Experience developing B2B and B2C marketing strategies that drive engagement and growth
- Passion for helping others and a commitment to Crossroads Treatment Centers’ mission
- Ability to work independently with minimal supervision while thriving in a collaborative team environment.
Benefits
- Medical, Dental, and Vision Insurance
- PTO
- Variety of 401K options including a match program with no vesture period
- Life Insurance
- Short/Long Term Disability
- Paid maternity/paternity leave
- Mental Health Day
- Calm subscription for all employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategySEOSEMA/B testingkeyword researchlink buildingcontent optimizationtechnical SEOdata analyticsemail marketing
Soft skills
collaborationleadershipproblem-solvingcommunicationindependencecreativityproactivitysolution-orientedengagementcommitment