Demand Generation Marketer
Optix
Salary
💰 $65,000 - $73,500 per year
Job Level
Mid-LevelSenior
About the role
- Generate creative ideas to develop as content and pitch to journalists/bloggers
- Build media lists for a variety of B2B and B2C clients across a wide range of industry groups
- Work with our content marketing team to create unique, proprietary data to establish our clients as industry experts in their field
- Pitch content generated by our team to news media for the primary purpose of generating coverage and visibility for our organic growth clients
- Monitor news and proactively pitch new stories
- Have a firm grasp on writing effective leads
- Nurture and develop relationships with writers, reporters and bloggers
- Conduct comprehensive research including validating sources and finding the most recent and relevant data available
Requirements
- Passion for public relations, data-driven content, email outreach and media relations
- Experience running surveys and crafting stories from data to pitch to national news
- 3-5 years experience working in an agency or similar PR environment for major U.S. brands
- Strong interpersonal skills, with ability to form productive working relationships
- Strong project management skills, with ability to juggle multiple projects while still working effectively
- Ability to set priorities, meet deadlines and work independently
- Strong attention to detail, i.e. near perfect grammar and strong editing skills
- Basic to intermediary SEO knowledge (suggested)
- Experience using Microsoft and/or Google Workspace suites (suggested)
- Experience using a media relations tool such as Muck Rack or Cision (suggested)
