Digital Marketing Manager
re-tool
Demand Generation Manager
Empathy
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $130,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Align marketing efforts with sales goals to ensure demand generation strategies support pipeline growth and revenue targets
- Design, coordinate, and implement multi-channel demand generation campaigns across online and offline platforms across prospect and customer segments
- Coordinate with Growth lead to manage and optimize paid advertising (LinkedIn, Google Ads), Events lead for conferences and trade shows, and Social Media lead for social engagement
- Collaborate with Content and Design teams to create blogs, guides, webinars and other marketing assets for top-, middle-, and bottom-of-funnel prospects and partner accounts
- Track and nurture engaged contacts and target accounts in HubSpot and Salesforce
- Analyze campaign performance and provide data-driven insights to improve ROI for spend and investments
Requirements
- 5+ years of experience leading B2B demand generation
- Proven track record of developing successful marketing campaigns
- Strong analytical skills and deep experience with marketing metrics and KPIs
- Proficiency in marketing automation platforms and CRM systems (HubSpot, Salesforce)
- Excellent communication and project management skills
- Bachelor's degree in Marketing, Business, or related field; or commensurate workplace experience
- Preferred: Experience in a SaaS business or at a company that sold into the HR/Benefits space
- Must be based in the New York Tri-State area
