Siege Media

Journalist

• Write and package content that highlights new trends, insights, and/or findings and drives PR performance for clients
• Transform complex data from surveys, studies, and internal research into clear, engaging, and media-ready narratives
• Collaborate with design and development teams to integrate supporting data visualizations and graphic design elements
• Analyze datasets to uncover unique concepts and story angles that will resonate with multiple audiences, including media outlets, clients, and general readers
• Work cross-functionally with account managers, designers, PR specialists and others to ensure content meets quality, branding, and client objectives
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Ensure accuracy in data interpretation, story framing, and presentation

Data Journalist

Account Manager

• Act as the primary, client-focused strategic partner, building long-term client relationships and working to achieve client goals and ensure satisfaction
• Work collaboratively with a cross-functional team of content marketers, PR specialists, SEOs, and designers to deliver high-impact, performance-driven results
• Leverage insights from content marketing, digital PR, and SEO teams to drive measurable organic growth, optimize performance, and demonstrate tangible results
• Manage a portfolio of client accounts, serving as the main point of contact for engagements
• Develop and execute tailored strategies grounded in performance data that align with each client’s unique goals and objectives
• Create and analyze spreadsheets to build reports, calculate growth metrics, and track KPIs over time
• Identify, propose, and secure new opportunities for upsells and cross-sells within existing accounts to expand client engagement, increase revenue, and provide additional value
• Help our clients unlock the full value of Siege Media’s services

SEO Marketing

• Suggest and implement SEO best practices for client sites
• Stay up to date on SEO industry changes
• Perform monthly keyword research and competitor analysis
• Write effective web copy for marketing websites
• Read and interpret site code for technical SEO issues
• Perform weekly analyses with Google Search Console and other tools
• Create spreadsheets that drive recommendations
• Brainstorm test ideas to improve search presence and user experience
• Coordinate and oversee SEO-based content creation
• Generate creative link-building ideas

Senior SEO Analyst

Attorney

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of legal topics including personal injury, estate planning, real estate, business, marriage/divorce, contracts, and more
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links
• Periodically perform outreach to journalists/bloggers
• Have a firm grasp on writing effective titles for improved CTR and the press
• Nurture and develop relationships with writers, reporters, and web editors
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Freelance Legal Content Writer

Content Manager

• Prepare, edit, and rewrite comprehensive copy on a variety of topics within specific industry verticals in both English and French with minimal supervision
• Read copy to identify and correct errors in spelling, grammar, and syntax
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience and align with relevant style guides
• Fact-check copy to ensure that all dates, names, statistics, and facts are correct
• Identify ways to improve the structure and flow of content
• Act as the final stamp of approval on all assigned client copy
• Demonstrate the ability to implement feedback from clients and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Bilingual Content Editor, English/French

• Prepare, edit, and rewrite comprehensive copy on a variety of topics within specific industry verticals in both English and German with minimal supervision
• Read copy to identify and correct errors in spelling, grammar, and syntax
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Fact-check copy to ensure that all dates, names, statistics, and facts are correct
• Identify ways to improve the structure and flow of content
• Act as the final stamp of approval on all assigned client copy
• Demonstrate the ability to implement feedback from clients and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Bilingual Content Editor, English/German

• Prepare, edit, and rewrite comprehensive copy on a variety of topics within specific industry verticals with minimal supervision
• Read copy to identify and correct errors in spelling, grammar, and syntax
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Fact-check copy to ensure that all dates, names, statistics, and facts are correct
• Identify ways to improve the structure and flow of content
• Act as the final stamp of approval on all assigned client copy
• Demonstrate the ability to implement feedback from clients and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Content Editor

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance
• Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders
• Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites
• Write effective web copy for the purposes of marketing websites in diverse verticals
• Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues.
• Perform weekly analyses with Google Search Console and other tools to track and monitor changes
• Create beautiful spreadsheets that will drive recommendations and tell stories
• Brainstorm test ideas and experiments to improve overall search presence, content and user experience
• Do whatever it takes to grow the online presence of our clients
• Coordinate and oversee SEO-based content creation
• Generate creative link building ideas to develop as content and pitch to journalists/bloggers

Content Writer

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of topics including software platforms, automation/AI, and customer experience (CX)
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links
• Periodically perform outreach to journalists/bloggers
• Have a firm grasp on writing effective titles for improved CTR and the press
• Nurture and develop relationships with writers, reporters, and web editors
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Tech/SaaS Content Writer

Financial Planning and Analysis

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on topics including investing, taxes, debt, credit, budgeting, and banking
• Adapt tone and complexity to the correct audience and align with relevant style guides
• Create content that ranks and/or generates organic links to hit client SEO traffic goals month over month
• Periodically perform outreach to journalists/bloggers
• Write effective titles for improved CTR and press
• Nurture and develop relationships with writers, reporters, and web editors
• Implement feedback from editors, clients, and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of clients

Financial Content Writer

Public Relations

• Generate creative ideas to develop as content and pitch to journalists/bloggers
• Build media lists for a variety of B2B and B2C clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our clients as industry experts in their field
• Pitch content generated by our team to news media for the primary purpose of generating coverage and visibility for our organic growth clients
• Monitor news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters and bloggers
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Digital PR Specialist

Graphics Designer

• Design in-post images for blog and resource page content ( example images here )
• Align images to branding of world-class brands with strict design guidelines
• Create well-structured and impactful data visualizations for marketing purposes
• Communicate with project managers and content marketing teams to implement designs
• Work on deadline and on-brand to create marketable images for the web
• Interface with clients about brand requirements and content ideas
• Incorporate changes recommended by clients and the Siege Media team into the final design
• Stay on top of graphic design trends to develop innovative content for the purpose of building client visibility

Graphic Designer

Manager

• At the core, increase the qualified web traffic and sales qualified leads to Siege Media
• Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
• Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up to date with the industry
• Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
• Serve as the final say/QA for business development content
• Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
• Manage social media strategy and create content for Siege Media across podcast platforms, email, LinkedIn, X and Threads, both for the company and personally.
• Content will be a mix of managed content via Siege Media team, and thought leadership content personally.
• Manage the Siege Media “Content and Conversation” podcast, sourcing relevant guests and project managing the process to drive business goals
• Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
• Periodically attend sales calls as a backup to the sales team/service leads
• Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
• Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
• Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution
• Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
• Run Siege Media’s monthly business development strategy meeting
• Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, and etc

Demand Generation Manager

Content Marketing Manager

Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of visibility through SEO and securing high-quality backlinks
Create custom prospect lists and templates that align with clients' industries
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Create engaging content (ideas + copy) for client social media accounts
Assist with project management tasks including client communication and reporting
Have a firm grasp on writing effective titles for improved CTR and for the press
Nurture and develop relationships with writers, reporters and web editors
Write effective web copy for the purposes of marketing websites in diverse verticals
Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Senior Content Marketing Specialist

Conduct keyword research to identify content opportunities for clients
Write comprehensive articles on a variety of topics with minimal supervision
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Demonstrate the ability to implement feedback from editors, clients, and teammates
Demonstrate understanding of the project lifecycle and ability to collaborate across departments
Have a firm grasp on writing effective titles for improved CTR and for the press
Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
Deliver a reliable, solutions-oriented approach to growing the online presence of our clients