Siege Media

Public Relations

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Monitor tech and industry news and proactively pitch new stories
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Digital PR Specialist – B2B

• Generate creative ideas to develop as content and pitch to journalists/bloggers covering tech, SaaS, and B2B industries
• Build media lists for a variety of B2B clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our tech and SaaS clients as industry experts in their field
• Pitch content generated by our team to news media, trade publications, and industry press for the primary purpose of generating coverage and visibility for our B2B organic growth clients
• Monitor tech and industry news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters, and bloggers covering the tech and B2B space
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

PR Specialist, B2B

Social Media Manager

• Develop and execute Reddit community management strategies for clients and Siege Media
• Identify relevant communities, engagement opportunities, and discussion trends that support client and business goals
• Build authentic brand presence within online communities while adhering to platform guidelines and community norms
• Monitor community sentiment and proactively identify opportunities to increase brand visibility and engagement
• Create and manage social content calendars, engagement plans, and community playbooks
• Develop and execute social media strategies across Reddit, LinkedIn, and emerging platforms that influence AI search visibility
• Track and report on community growth, engagement, brand mentions, and visibility metrics
• Monitor how brands appear across AI search experiences, including ChatGPT, Google AI Overviews, Gemini, and Perplexity
• Collaborate closely with SEO, GEO, Content Marketing, Digital PR, Design, and Account Management teams to ensure social efforts support broader organic growth initiatives
• Communicate strategic recommendations, performance insights, and opportunities to clients and internal stakeholders
• Stay current on platform updates, moderation trends, AI search developments, and community best practices
• Contribute to the development of service offerings, workflows, documentation, and best practices for community-led growth
• Support future hiring, onboarding, and training efforts as the social and community department expands
• Manage multiple deadlines and client priorities while maintaining utilization and quality expectations
• Deliver a reliable, solutions-oriented approach to helping clients grow visibility, trust, and brand awareness across community-driven platforms

Social Media Community Manager, Reddit Emphasis

Performance Marketing

• Own strategy, setup, optimization, and reporting for Siege clients
• Build the playbook, pricing scaffolds, and reporting cadence from zero
• Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline
• Join prospect calls to scope and sell paid social engagements alongside the growth team
• Hire your first associate when Reddit ads revenue justifies it, then train and manage them

Director, Paid Social – Reddit Emphasis

Director

• Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking
• Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools)
• Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes
• Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence
• Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact
• Ensure privacy and consent compliance (consent mode, data governance) across implementations
• Set the standards, processes, and deliverable templates for a scalable Analytics practice
• Scope and price new analytics engagements alongside the Growth team
• Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand

Director, Analytics

SEO Marketing

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance
• Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders
• Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites
• Write effective web copy for the purposes of marketing websites in diverse verticals
• Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues.
• Perform weekly analyses with Google Search Console and other tools to track and monitor changes
• Create beautiful spreadsheets that will drive recommendations and tell stories
• Brainstorm test ideas and experiments to improve overall search presence, content and user experience
• Do whatever it takes to grow the online presence of our clients
• Coordinate and oversee SEO-based content creation
• Generate creative link building ideas to develop as content and pitch to journalists/bloggers

SEO/GEO Team Lead

Content Marketing Manager

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of topics with minimal supervision
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Demonstrate understanding of the project lifecycle and ability to collaborate across departments
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
• Apply GEO best practices to make client content more discoverable by LLMs
• Leverage AI tools to drive productivity across the content workflow while upholding Siege's editorial quality standards
• Help pilot and evaluate new AI tools and workflows for the team, sharing prompts, templates, and best practices that scale agency-wide
• Assist with project management tasks including content scheduling and reporting

Content Marketing Specialist

Paid Social Lead – Reddit Emphasis

Financial Planning and Analysis

• Write comprehensive articles on a variety of topics including investing, taxes, debt, credit, budgeting, and banking
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links
• Have a firm grasp on writing effective titles for improved CTR and the press
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Freelance Financial Content Writer

• Develop and execute Reddit community management strategies for clients and Siege Media
• Identify relevant communities, engagement opportunities, and discussion trends
• Build authentic brand presence within online communities while adhering to platform guidelines
• Monitor community sentiment and proactively identify opportunities to increase brand visibility and engagement
• Create and manage social content calendars, engagement plans, and community playbooks
• Develop and execute social media strategies across Reddit, LinkedIn, and emerging platforms
• Track and report on community growth, engagement, brand mentions, and visibility metrics
• Collaborate with SEO, GEO, Content Marketing, Digital PR, Design, and Account Management teams
• Communicate strategic recommendations, performance insights, and opportunities to clients and internal stakeholders
• Stay current on platform updates, moderation trends, AI search developments, and community best practices

Social Media Manager, Reddit Emphasis

Account Manager

• Support the execution and management of affiliate marketing campaigns across assigned client accounts.
• Assist in identifying and recruiting affiliate partner, onboarding, relationship management, and ongoing communication under the guidance of senior team members.
• Monitor affiliate campaign performance and analyze key metrics to identify trends, opportunities, and areas for optimization.
• Prepare recurring reports and performance updates for internal teams and clients.
• Maintain accurate campaign documentation, partner records, and reporting dashboards.
• Participate in client meetings and internal strategy discussions while developing account management and client communication skills.
• Collaborate with internal teams and coordinate project timelines, deliverables, and partner communications to support campaign launches, partner activations, and promotional initiatives, ensuring they launch successfully and on schedule.
• Stay current on affiliate marketing trends, industry developments, affiliate platforms, and emerging partnership opportunities.
• Hit project deadlines while maintaining utilization goals.
• Deliver a reliable, solutions-oriented approach to helping clients grow through affiliate partnerships and performance marketing initiatives.

Affiliate Partnerships Specialist

• Suggest and implement SEO best practices for client sites
• Stay up to date on SEO industry changes
• Perform monthly keyword research and competitor analysis
• Write effective web copy
• Read and interpret site code to discover technical SEO issues
• Perform weekly analyses with Google Search Console
• Brainstorm test ideas and experiments
• Coordinate and oversee SEO-based content creation

Security Engineer

• Write comprehensive articles on a variety of topics including Zero Trust architecture, threat intelligence, cloud security, (CSPM/CWPP), and incident response
• Demonstrate the ability to adapt tone and technical depth to speak to diverse audience, from C-suite executives (CISCOs) to hands-on SOC analysts
• Have a firm grasp on writing effective, high-CTR titles that resonate with the cybersecurity community and attract high-authority press
• Successfully implement feedback from editors and clients to ensure 100% technical accuracy
• Deliver content that doesn't just explain "what" a threat is, but provides actionable strategies for improving a client's security posture

Freelance Cybersecurity Content Writer

Content Writer

• Write comprehensive articles on a variety of topics within specific industry verticals with minimal supervision
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates organic links
• Have a firm grasp on writing effective titles for improved CTR and the press
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Content Manager

• Prepare, edit, and rewrite comprehensive copy on a variety of topics within specific industry verticals in both English and Spanish with minimal supervision
• Read copy to identify and correct errors in spelling, grammar, and syntax
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Fact-check copy to ensure that all dates, names, statistics, and facts are correct
• Identify ways to improve the structure and flow of content
• Act as the final stamp of approval on all assigned client copy
• Demonstrate the ability to implement feedback from clients and teammates
• Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Digital PR Specialist – B2B

PR Specialist, B2B

Social Media Community Manager, Reddit Emphasis

Director, Paid Social – Reddit Emphasis

Director, Analytics

SEO/GEO Team Lead

Content Marketing Specialist

Paid Social Lead – Reddit Emphasis

Freelance Financial Content Writer

Social Media Manager, Reddit Emphasis

Affiliate Partnerships Specialist

SEO/GEO Team Lead

Freelance Cybersecurity Content Writer

Content Writer

Bilingual Content Editor – English/Spanish