Siege Media

Public Relations

• Generate creative ideas to develop as content and pitch to journalists/bloggers
• Build media lists for a variety of B2B and B2C clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our clients as industry experts in their field
• Pitch content generated by our team to news media for the primary purpose of generating coverage and visibility for our organic growth clients
• Monitor news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters and bloggers
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Digital PR Specialist

Graphics Designer

• Design in-post images for blog and resource page content ( example images here )
• Align images to branding of world-class brands with strict design guidelines
• Create well-structured and impactful data visualizations for marketing purposes
• Communicate with project managers and content marketing teams to implement designs
• Work on deadline and on-brand to create marketable images for the web
• Interface with clients about brand requirements and content ideas
• Incorporate changes recommended by clients and the Siege Media team into the final design
• Stay on top of graphic design trends to develop innovative content for the purpose of building client visibility

Graphic Designer

Manager

• At the core, increase the qualified web traffic and sales qualified leads to Siege Media
• Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
• Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up to date with the industry
• Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
• Serve as the final say/QA for business development content
• Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
• Manage social media strategy and create content for Siege Media across podcast platforms, email, LinkedIn, X and Threads, both for the company and personally.
• Content will be a mix of managed content via Siege Media team, and thought leadership content personally.
• Manage the Siege Media “Content and Conversation” podcast, sourcing relevant guests and project managing the process to drive business goals
• Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
• Periodically attend sales calls as a backup to the sales team/service leads
• Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
• Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
• Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution
• Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
• Run Siege Media’s monthly business development strategy meeting
• Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, and etc

Demand Generation Manager

Content Marketing Manager

Conduct keyword research to identify content opportunities for clients
Write comprehensive articles on a variety of topics with minimal supervision
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Demonstrate the ability to implement feedback from editors, clients, and teammates
Demonstrate understanding of the project lifecycle and ability to collaborate across departments
Have a firm grasp on writing effective titles for improved CTR and for the press
Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Content Marketing Specialist

Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of visibility through SEO and securing high-quality backlinks
Create custom prospect lists and templates that align with clients' industries
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Create engaging content (ideas + copy) for client social media accounts
Assist with project management tasks including client communication and reporting
Have a firm grasp on writing effective titles for improved CTR and for the press
Nurture and develop relationships with writers, reporters and web editors
Write effective web copy for the purposes of marketing websites in diverse verticals
Deliver a reliable, solutions-oriented approach to growing the online presence of our clients

Digital PR Specialist

Graphic Designer

Demand Generation Manager

Content Marketing Specialist

Senior Content Marketing Specialist