Salary
💰 $58,000 - $71,000 per year
About the role
- Generate creative ideas to develop as content and pitch to journalists/bloggers for the purpose of visibility through SEO and securing high-quality backlinks
Create custom prospect lists and templates that align with clients' industries
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
Create engaging content (ideas + copy) for client social media accounts
Assist with project management tasks including client communication and reporting
Have a firm grasp on writing effective titles for improved CTR and for the press
Nurture and develop relationships with writers, reporters and web editors
Write effective web copy for the purposes of marketing websites in diverse verticals
Deliver a reliable, solutions-oriented approach to growing the online presence of our clients
Requirements
- Passion for public relations, data-driven content, email outreach, and media relations
3+ years of experience as a content marketer (ideally published on reputable news sites or industry blogs)
Intermediate SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites
Experience running surveys and crafting stories from data to pitch to national news
Strong project management skills, with ability to handle multiple projects while still working effectively
Close attention to detail and a heavy focus on creating quality content
Proven ability to generate creative ideas that attract attention on the web