Senior Growth Marketing Manager
datenschutzexperte.de
SQLWordPress
Demand Generation Manager
Siege Media
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $145,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLWordPress
About the role
- At the core, increase the qualified web traffic and sales qualified leads to Siege Media
- Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
- Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up to date with the industry
- Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
- Serve as the final say/QA for business development content
- Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
- Manage social media strategy and create content for Siege Media across podcast platforms, email, LinkedIn, X and Threads, both for the company and personally.
- Content will be a mix of managed content via Siege Media team, and thought leadership content personally.
- Manage the Siege Media “Content and Conversation” podcast, sourcing relevant guests and project managing the process to drive business goals
- Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
- Periodically attend sales calls as a backup to the sales team/service leads
- Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
- Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
- Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution
- Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
- Run Siege Media’s monthly business development strategy meeting
- Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, and etc
Requirements
- Bachelor’s degree in marketing or a related field, or relevant experience
- 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth
- 3+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department
- Experience and enthusiasm for integrating AI into demand gen workflows
- Experience either marketing to enterprise accounts or being part of one
- Experience and expertise in SEO and content marketing
- Experience leading team meetings and maintaining agendas
- Experience managing a marketing budget
- Strong interpersonal skills and the ability to form productive working relationships in a remote setting
- Ability to occasionally travel to conventions, networking events, and trade shows
- Goal-oriented with the ability to set priorities, meet deadlines, and work independently
- Suggested: Established personal brand in the areas of SEO/marketing/content marketing
- Suggested: 2+ years of social media strategy experience that generates measurable platform growth and target audience engagement
- Suggested: Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
- Suggested: Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce
- Suggested: Understanding of HTML/CSS and comfortable uploading content and making updates to WordPress
- Suggested: Proficiency in project management tools like Basecamp and Smartsheet
