Creative Strategist
Incubeta
Job Level
Mid-LevelSenior
About the role
- Own and execute demand generation strategies to increase qualified leads and pipeline growth
- Develop, launch, and optimize multi-channel campaigns (paid ads, email, partnerships, webinars, events)
- Collaborate with the content marketer to align campaigns with content strategy and nurture sequences
- Monitor and analyze campaign performance metrics, reporting results and actionable insights to the team
- Manage and optimize our marketing tech stack, ensuring smooth integration between tools
- Test and evaluate emerging marketing tactics and technologies, including AI-driven tools, to improve efficiency and outcomes
- Partner with sales to ensure lead quality, smooth handoff, and feedback loops for continuous improvement
- Build scalable, repeatable processes for campaign creation, tracking, and reporting
Requirements
- You have 3-5 years of experience in a demand generation role
- You’re a data-driven marketer with a knack for turning insights into action
- You thrive on generating leads, optimizing funnels, and driving measurable growth
- You’re comfortable wearing many hats—campaign architect, analytics detective, and strategic partner to sales
- Excellent time management and organizational skills, able to work independently and prioritize effectively
- Proven track record with demand generation strategies (paid media, SEO/SEM, email nurturing, partnerships, webinars, etc.)
- Hands-on experience with marketing automation tools, CRM systems, and analytics platforms
- Ability to design and optimize multi-channel marketing campaigns from concept to execution
- Comfort with A/B testing, experimentation, and iterating quickly based on performance data
- Ambitious, yet humble and quick to support your fellow teammates
- Bonus s for: Previous experience in a B2B SaaS environment
- Bonus s for: Experience using AI-powered marketing tools for ad copy, audience targeting, and campaign optimization
- Bonus s for: You’re curious about the latest marketing trends, especially in B2B SaaS and the coworking industry, and you’re excited about testing new channels and tools to find what works
- Bonus s for: Familiarity with content-driven growth strategies and how they integrate with demand-gen
