Liquid Web

Enterprise Lifecycle Marketing Manager

Liquid Web

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Permanent, full-time, remote position at CloudOne Digital (Liquid Web / Servers.com)
  • Lead full-cycle B2B lifecycle marketing across acquisition, expansion, and retention for Enterprise ICPs
  • Convert prospects into customers, increase ARPU through targeted upsell and cross-sell plays, and reduce churn
  • Develop ICP-specific lifecycle strategies for email, SMS, and proactive live chat; map customer journeys
  • Develop and manage audience segments; ensure data hygiene and integration between marketing automation and CRM
  • Build, launch, and manage automated and ad hoc campaigns; code responsive HTML emails and configure lifecycle journeys
  • Deploy proactive AI live chat triggers tied to ICP behaviors and lifecycle stages
  • Monitor and optimize lifecycle KPIs (Net-New MRR, expansion MRR, attach rate, churn rate, NRR); run A/B tests
  • Collaborate with Paid Media, SEO, Content, Creative, CRO, Product Marketing, and BI for alignment and reporting

Requirements

  • 5+ years in B2B lifecycle, CRM, or retention marketing (SaaS, hosting, or ecommerce experience preferred)
  • Proven track record building automated, multi-channel lifecycle programs that drive revenue growth
  • Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers
  • Hands-on experience with CRM & email/SMS automation platforms (6Sense, Salesforce, Customer.io, HubSpot, etc.)
  • HTML/CSS skills for email coding
  • Data-driven mindset with ability to interpret KPIs and recommend optimizations accordingly
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Strong collaboration skills for working across marketing, product, and creative teams