Xsolla

Director, Developer Marketing

Xsolla

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $175,000 - $230,000 per year

Job Level

Lead

About the role

  • Lead Xsolla’s global developer marketing strategy to build awareness, drive adoption, and increase engagement with game developers
  • Build a consistent, recognizable developer-facing brand voice across platforms, regions, and formats
  • Promote custom integration use cases and self-service product adoption
  • Create and promote marketing campaigns for developer audiences, including product launches and educational resources
  • Partner with Developer Relations, Product, Sales, and Developer Evangelists to highlight lighthouse integrations and case studies
  • Manage presence at top developer events, including booth design, speaker slots, and promotional activities
  • Oversee production of multi-format content (articles, videos, podcasts, social, email, AI adaptations)
  • Tailor materials for different developer segments and regional markets
  • Support local developer events, meetups, and hackathons through regional programs
  • Use analytics to continuously refine targeting, messaging, and channel strategy

Requirements

  • 5+ years of marketing experience, with at least 2 years in a developer marketing or B2B technology marketing leadership role
  • Strong understanding of the game development ecosystem and developer mindset
  • Proven track record of running impactful multi-channel marketing campaigns
  • Experience working with global, distributed teams and tailoring marketing approaches for regional audiences
  • Excellent leadership, communication, and storytelling skills
  • Familiarity with technical content, developer tooling, and integration workflows is a plus