Sidetrade

Performance Marketing

• Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
• Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
• Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
• Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
• Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
• Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
• Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
• Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
• Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
• Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

VP, Demand Generation

Account Executive

• You will be a key player to drive net new business sales into SMB accounts
• Educate people over the phone, earn the prospect’s trust, gain a deep understanding of the prospect’s business goals and articulate our SaaS software benefits with the prospect’s context
• Manage the sales cycle from the conversion of meetings into opportunities to securing a deal on the long term
• Negotiate agreements and keep records of sales and data
• Unearth new sales opportunities through networking and turn them into long term partnerships

Business Development Rep

• **What you’ll be doing:**
• - Conduct outbound prospecting through email, phone, social channels, and sequences to target ideal customer profiles (ICPs).
• - Qualify inbound leads and follow up promptly to assess needs, buying intent, and fit.
• - Build and manage a healthy pipeline of early‑stage opportunities for Account Executives (AEs) or Regional Sales Managers (RSMs)
• - Engage prospects to understand their challenges, pain points, and objectives.
• - Deliver compelling value propositions tailored to the buyer persona (e.g., CTO, CMO, CFO, Operations).
• - Schedule high‑quality discovery meetings or demos for the sales team.
• - Partner with AEs/RSMs to develop account strategies and outreach plans.
• - Provide feedback to Marketing on lead quality, campaign performance, and customer insights.
• - Maintain strong CRM hygiene with accurate and timely activity tracking.
• - Achieve monthly and quarterly KPIs, including meetings booked, qualified opportunities created, and outreach activity goals.
• - Track key metrics such as conversion rates, sales cycle inputs, and pipeline contribution.
• - Continuously refine messaging and outreach tactics based on performance data.

Business Development Representative

Recruitment

• Manage the full recruitment lifecycle, from workforce planning and intake meetings to offer negotiation and onboarding handover
• Hire across multiple roles including Go-To-Market, Tech, Product, Data, and G&A
• Develop a deep understanding of Sidetrade’s business, culture, and growth roadmap
• Act as a trusted talent advisor to hiring managers and leadership
• Challenge and refine hiring needs, role scopes, and profiles based on market insight
• Provide regular updates, pipeline reporting, and hiring recommendations
• Build proactive pipelines using direct sourcing, LinkedIn, referrals, and talent mapping
• Attract passive candidates in highly competitive SaaS / AI markets
• Conduct market benchmarking and advise on talent availability, compensation, and hiring strategies
• Deliver a world‑class candidate experience aligned with Sidetrade’s brand and values
• Represent Sidetrade professionally with senior and executive-level candidates
• Partner with Communication team to support recruitment campaigns
• Use ATS and recruitment metrics to drive continuous improvement
• Ensure recruitment processes are compliant with local employment regulations

Recruiter

Customer Success Manager

• Own a portfolio of large, complex enterprise customers, engaging at CFO, Finance Director, Shared Services and Transformation Lead level
• Act as a strategic O2C and Working Capital advisor, leveraging prior consulting experience to guide customers through business change
• Translate AI-driven insights, predictive analytics and automation into clear financial and operational impact (DSO, cash-in, productivity, risk)
• Lead value-based success plans, defining ROI, KPIs and success metrics aligned to customer business objectives
• Facilitate executive business reviews, customer innovation workshops and value realization sessions
• Partner closely with Sales on renewals, upsell and expansion, contributing a strong commercial and value-led narrative
• Serve as the voice of the customer, influencing Product and AI roadmap discussions based on enterprise use cases
• Proactively identify adoption risks and growth opportunities using customer health data and AI insights

Artificial Intelligence

• Build and execute Sidetrade's investor relations strategy alongside Chief Communication Officer, owning the full scope of financial communication to the market.
• Drive proactive investor engagement (organize meetings, earnings calls, and investor presentations, while maintaining a structured IR database). Track sentiment, flag shifts, and brief leadership with actionable takeaways.
• Run an employee shareholder engagement program, producing content that connect Sidetrade's equity story to the people who build its success.
• Analyze stock performance (ALBFR.PA), peer benchmarks, and sector trends. Produce materials that support how the market reads Sidetrade.

VP, Demand Generation

Account Executive

Business Development Representative

Recruiter

Recruiter

Customer Success Manager

Investor Relations Specialist