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About the role
Key responsibilities & impact- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
- Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluation suites, guardrails, observability, and retirement criteria.
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
- Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
- Provide enablement to marketing and sales users in collaboration with the department leaders.
- Hire, develop, and retain a team of marketing engineers and operations specialists.
- Define roles, set standards, and create a culture of measurement and continuous improvement.
- Partner with Product and Engineering leadership to align shared infrastructure and tooling.
Requirements
What you’ll need- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count.
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch.
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits.
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently.
- Track record of board-level reporting on marketing technology performance and ROI.
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.
Benefits
Comp & perks- Competitive executive compensation package including base salary and performance incentives.
- Hybrid work model: a flexible mix of in-office and remote days.
- Health & wellness: medical coverage, life insurance, and wellness programs.
- Generous paid leave plus public holidays.
- Learning, mentorship, and career advancement support at exec level.
- Active Social Club with regular team events across our international offices.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AI-driven workflowsproduction agentsprompt designAPI integrationsJSONerror handlinglead scoringrevenue attributionMQL handoffobservability
Soft Skills
strong communicatorleadershipteam developmentcollaborationmeasurement culturecontinuous improvementstrategic advisingscope workvalidationreporting