FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
- Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
- Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
- Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team
Requirements
What you’ll need- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
- Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
- Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
- Strong ABM experience, ideally with enterprise and mid-market segments
- Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
- Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
- Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
- Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
- Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage
Benefits
Comp & perks- - Hybrid work model if based in Calgary, London or Pairs - or full remote working if based in the US.
- - Great culture – active Social Club organising regular team events and activities
- - Health & wellness – medical coverage, life insurance, and other wellness programmes
- - Time off – competitive paid holidays plus public holiday
- - Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationmulti-channel campaignsABMSEOSEMcontent marketingemail nurturedata analysispipeline managementROI reporting
Soft Skills
leadershipteam buildingcross-functional collaborationcommunicationanalytical mindsetcoachingvision claritybudget managementinnovationpresentation skills