Senior Campaign Manager
ButterCMS 🧈
Senior Manager of Customer Marketing
SafetyChain Software
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteJob Level
Senior
About the role
- In a high-impact and high-visibility role on the marketing team, the Senior Manager of Customer Marketing will play a critical role in helping us scale our customer marketing motion , working closely with Sales, Customer Success, Product Marketing, and Events teams.
- If you’ve marketed to $100M+ enterprise accounts , thrive in long sales cycle environments, and are passionate about turning customers into advocates and revenue multipliers, this is the opportunity for you!
- Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal.
- Partner with Sales and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays.
- Align programs with revenue goals—measuring marketing’s influence on pipeline creation, expansion deal velocity, and NRR.
- Develop and manage a steady pipeline of customer stories, references, and testimonials.
- Collaborate with Product Marketing and Sales Enablement to deploy assets across the customer journey, supporting acquisition, expansion, and retention.
- Co-lead planning and execution of our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration.
- Coordinate Executive Customer Advisory Board (CAB) initiatives, including meeting logistics, content planning, follow-ups, and customer engagement strategies.
- Work closely with Customer Success, Sales, and Exec team to shape CAB programming that aligns with product feedback loops, roadmap influence, and account growth.
- Execute targeted, scalable campaigns that improve customer engagement and encourage upsell and cross-sell.
- Launch adoption nurture programs and retention communications that support onboarding, education, and product usage.
- Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities.
- Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations.
- Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use.
- Track key metrics such as advocacy participation, campaign performance, content usage, and influence on revenue.
- Provide actionable insights to improve performance and demonstrate marketing impact across customer lifecycle
Requirements
- 5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles
- Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles
- Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics
- Demonstrated success leading customer events, summits, or CABs
- Exceptional storytelling, content development, and project management skills
- Data-driven mindset with experience measuring influence on pipeline and retention
- Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, and Marketing
- Tools: Salesforce, marketing automation platforms, project management tools, and advocacy platforms
