FORM │ Virtual obesity medicine clinic

Demand Generation Manager

FORM │ Virtual obesity medicine clinic

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $115,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Build out the demand generation function, including tech stack, campaigns, and measurement strategies
  • Develop and execute integrated demand generation strategies across LinkedIn Ads, Google Ads, email, and webinars
  • Manage and optimize paid media campaigns including targeting, budgets, creative, and performance optimization
  • Partner with Sales to ensure lead qualification, routing, and follow-up processes
  • Leverage Salesforce and marketing automation to create lead scoring, nurturing, and attribution models
  • Design and implement ABM strategies targeting employer groups, health plans, and benefits administrators
  • Analyze campaign performance and report on pipeline contribution and revenue attribution
  • Collaborate cross-functionally to align demand generation with business objectives and customer insights
  • Stay current with healthcare industry trends, competitive landscape, and regulatory considerations
  • Manage demand generation budget across channels and vendors, ensuring efficient spend and ROI measurement
  • Continuously test and optimize tactics, messaging, and channels to improve conversion and reduce acquisition costs

Requirements

  • At least 5 years of experience in B2B demand generation, preferably in healthcare marketing to employer groups, health plans, or benefits organizations
  • Excited to roll up your sleeves and build out things from scratch
  • Proven expertise managing LinkedIn Ads and Google Ads campaigns with demonstrated success in lead generation, audience targeting, and campaign optimization
  • Strong proficiency with Salesforce CRM including campaign management, lead scoring, automation rules, and reporting
  • Experience with marketing automation platforms and demand generation tools for lead nurturing, scoring, and attribution
  • Deep understanding of B2B sales funnels and experience collaborating with sales on lead qualification and handoff
  • Strong analytical skills with experience using data to optimize campaigns and measure ROI
  • Excellent project management and organizational skills
  • Strong written and verbal communication skills
  • Self-motivated and results-oriented with a track record of meeting or exceeding lead generation and pipeline targets