Performance Marketing

• Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
• Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
• Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting
• Lead client and agency meetings to present deliverables, campaign strategies, and tactics
• Recommend and implement optimizations to existing campaigns to improve overall performance
• Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
• Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
• Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
• Perform campaign QA on your own campaigns, plus those built by others on the team
• Support new business initiatives
• Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members

Senior Strategist, Paid Search – Retail Media Networks

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