Code3

Performance Marketing

• Code3 is an integrated marketing agency powering business growth for digital disruptors and Fortune 500 leaders alike
• Work at the intersection of Connections, Creative and Commerce using audience data to develop scroll-stopping creative across digital media platforms
• Senior Paid Social Specialists execute complex ad campaigns and report performance for large brands
• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
• Recommend changes to existing products, policies, and processes that improve overall performance
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
• Routinely check social platforms and campaign dashboards for performance updates and anomalies
• Support team in launching and optimizing A/B tests on active campaigns
• Note: Strongly preferred candidates based in the New York City metropolitan area and required to be within the Eastern time zone due to in-person client meetings and events

Senior Paid Social Specialist

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Senior Paid Social Specialist

Senior Strategist, Paid Search, DTC