Code3

Performance Marketing

• Lead paid social strategy across a portfolio of clients, overseeing full funnel media planning, testing roadmaps, forecasting, measurement, and long-term account growth spanning key platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube.
• Serve as a strategic advisor by connecting media performance, creative strategy, consumer behavior, and cultural moments to deliver meaningful business results.
• Build, mentor, and develop a high-performing team by providing coaching, raising the quality of work, and fostering strategic thinking across the practice.
• Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
• Establish best practices across planning, campaign execution, reporting, client communication, and innovation while partnering cross-functionally with internal teams.
• Translate complex performance data into compelling, executive-level narratives and represent Code3 through client presentations, platform partnerships, and new business opportunities.

Supervisor, Paid Social

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
• Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
• Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
• Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
• Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
• Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
• Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
• Mentor junior team members and help elevate strategic thinking and execution across the team.

Senior Strategist, Paid Social

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
• Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
• Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
• Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Lead, Paid Search

Account Manager

• Serve as the strategic partner for a portfolio of eCommerce (DTC & Marketplace) clients, owning the overall media strategy and relationship across paid search, paid social, programmatic, and affiliate channels.
• Lead integrated media strategies that connect channel performance to client business goals; translating media metrics into business outcomes clients care about.
• Develop and present the media mix and recommendations, quarterly business reviews, and campaign recaps with clear, client-ready storytelling.
• Apply critical evaluation of client briefs and align channel strategies to holistic brand goals; communicate any challenges or misalignments proactively.
• Understand the client’s business KPIs and serve as a connector between media performance and overall business success.
• Ensure client needs and requests match approved scope and staffing plans; serve as point of escalation for scope conversations.
• Partner with creative teams to bring a strong creative strategy perspective to media recommendations; including ad formats, messaging frameworks, and creative testing roadmaps.
• Leverage GA4 and Shopify data to develop insights, track customer journeys, and inform strategic recommendations at both the campaign and portfolio level.
• Translate client feedback into actionable next steps that help teams meet and exceed expectations.
• Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management.
• Define clear expectations and cross-functional needs to drive successful client outcomes.
• Oversee quarterly and annual strategic plans for client accounts; participate in new business pitches as a connected media subject matter expert.
• Partner with Finance and Practice leaders on SOW management, pricing, and profitability goals.
• Proactively identify upsell and cross-sell opportunities across the connected media portfolio.
• Monitor portfolio financial health and maintain accurate updates in the Client Health Tracker and revenue workbooks; communicate changes and rationale to Pod Leaders.
• Oversee budget allocation for client projects, ensuring optimal utilization of resources and maximizing ROI.
• Lead teams responsible for activation, media strategy, and creative execution to ensure accounts perform against business goals and growth targets.
• Monitor media + channel trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities.
• Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms.
• Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies.
• Serve as a trusted partner to client stakeholders by delivering strategic insights and forward-looking commerce recommendations.

Supervisor, Paid Social

Senior Strategist, Paid Social

Lead, Paid Search

Associate Director, Media Strategy, Client Partnerships