Code3

Performance Marketing

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in Client Partnership, Creative, Growth and Activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
• Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
• Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
• Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Lead, Paid Search

Ecommerce

• Acts as a point of contact, both internally and externally, for all things Programmatic on the clients to which you are assigned
• Manage campaign planning, execution, and reporting across platforms with a specific focus on Amazon DSP and The Trade Desk
• Depending on client, lead the planning, reporting, and insights for Programmatic activations
• Deliver exceptional client service through participation in client calls, QBRs, and planning sessions
• Proactively identify optimization and upsell opportunities across Programmatic
• Conduct campaign QA and performance analysis to ensure flawless delivery and actionable insights
• Work with media partners and platforms to bring innovative solutions to clients
• Provide data and insights to in-market teams for campaign wrap-ups and larger reporting deliverables such as QBRs
• Create client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.

E-Commerce Programmatic Strategist

Client Partner

• Establish and maintain strong, strategic partnerships with clients by ensuring the successful execution of deliverables and making strategic recommendations related to their business goals, competitive landscape, marketing mix, technology stack, and industry
• Proactively deliver thought leadership and inspiration specific to industry, vertical and economic landscapes that evolve the way we buy media and manage our business
• Drive strategy for an integrated media approach across channels and platforms
• Engage a cross-agency team to deliver high levels of service and output quality – providing the strategic guidance to push integrated teams to think holistically and work collaboratively
• Immerse yourself in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows their business model, how it is performing and what success looks like; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious advertising plans
• Understand our clients’ commercial model and work with senior account leadership to ensure business is managed profitably based on Finance goals
• Improves client satisfaction to expand existing revenue streams and build new ones
• Act as a senior point of escalation for delivery and service related issues, working alongside clients and internal partners to deliver feedback to our teams, find resolution and maintain/improve client satisfaction
• Responsible for strong client satisfaction – developing action plans as needed to strengthen senior client relationships and ensure consistent follow through with team, including proactive check ins with client to ensure improvements have been recognized
• Responsible for business operations, including forecasting, contracting, budget approvals, operationalizing SLAs and KPIs, accurate time reporting, and other administrative tasks needed to support agency’s stewardship of the account
• Translate agency strategies into innovative, executional business plans for clients that deliver business value
• Accountable for team’s identification/implementation of tools to standardize and automate processes

Lead, Paid Search

E-Commerce Programmatic Strategist

Business Lead, Client Partnership – Commerce