Code3

Performance Marketing

• Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in Client Partnership, Creative, Growth and Activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
• Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
• Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
• Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Lead, Paid Search