Code3

Performance Marketing

• Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
• Establish and evolve your clients’ paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
• Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
• Work alongside Client Strategy team to develop the architecture and story-telling aspect of media recommendations
• Analyze multi-channel campaign performance to provide detailed insights, key learnings and recommendations
• Work with large datasets and translate that into a story
• Lead creation of decks for ad hoc requests and quarterly business reviews
• Regularly attend in-person meetings with the client
• Join partners and clients at events at least once a month
• Fosters strong relationships with platform reps in order to receive innovation, roadmap and other platform updates
• Guides team brainstorms and vendor discussions to provide clients and campaigns with new ideas
• Closely collaborate and mentor junior level client strategy team members

Senior Paid Social Strategist – Luxury Fashion

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting
• Build full-funnel strategies rooted in client objectives, platform best practices, and industry trends
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations
• Collaborate with internal teams and platform reps to bring integrated, innovative ideas to clients—including Alpha/Beta opportunities
• Stay ahead of emerging platform updates and determine what matters most for your clients’ goals
• Mentor junior team members and help drive best-in-class execution across the social team
• Lead the creation of clear, compelling storytelling through decks, POVs, and performance summaries

Senior Paid Social Strategist

• Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
• Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
• Define campaign strategy and deliverable plans that meet or exceed client KPIs including: keyword research, writing ad copy, budgeting, and forecasting
• Lead client and agency meetings to present deliverables, campaign strategies, and tactics
• Recommend and implement optimizations to existing campaigns to improve overall performance
• Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
• Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
• Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
• Perform campaign QA on your own campaigns, plus those built by others on the team
• Support new business initiatives
• Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members

Senior Paid Search Strategist, Retail Media Networks

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms and provide perspective on what updates mean for clients
• Recommend changes to existing products, policies, and processes that improve overall performance

Senior Paid Social Specialist

• Code3 is an integrated marketing agency powering business growth for digital disruptors and Fortune 500 leaders alike
• Work at the intersection of Connections, Creative and Commerce using audience data to develop scroll-stopping creative across digital media platforms
• Senior Paid Social Specialists execute complex ad campaigns and report performance for large brands
• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms and stay up-to-date on the latest paid social trends
• Recommend changes to existing products, policies, and processes that improve overall performance
• Leverage content developed by creative teams and clients to deliver flawless execution of ad placement builds within Social platforms based on media plan strategy
• Routinely check social platforms and campaign dashboards for performance updates and anomalies
• Support team in launching and optimizing A/B tests on active campaigns
• Note: Strongly preferred candidates based in the New York City metropolitan area and required to be within the Eastern time zone due to in-person client meetings and events

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Senior Paid Social Strategist – Luxury Fashion

Senior Paid Social Strategist

Senior Paid Search Strategist, Retail Media Networks

Senior Paid Social Specialist

Senior Paid Social Specialist

Senior Strategist, Paid Search, DTC