Performance Marketing

• Play a role in creation of digital communications/marketing plans and goals; manage against them
• Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to evaluate and negotiate buy details
• Monitor pacing and implement campaign optimization recommendations
• Prepare and issue campaign paperwork and agreements
• Work with third party paid media vendors to program, manage, and optimize paid media campaigns
• Implement, manage, and optimize paid media campaigns across self-serve platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, TikTok, AdWords, etc.
• Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
• Serve as daily internal account team, vendor and client contact when appropriate
• Consistently produce high quality internal and external campaign reporting
• Build relationships with emerging technology, media, and internal business partners to meet client needs
• Contribute to business growth through building network of industry contacts, participating in relevant professional organizations and sharing best practices and case studies within the Edelman network
• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals

Associate, Paid Media

Demand Generation Manager

Paid Search Manager

Paid Media Strategist

Campaign Manager