FORM │ Virtual obesity medicine clinic

Performance Marketing

• Build out the demand generation function, including tech stack, campaigns, and measurement strategies
• Develop and execute integrated demand generation strategies across LinkedIn Ads, Google Ads, email, and webinars
• Manage and optimize paid media campaigns including targeting, budgets, creative, and performance optimization
• Partner with Sales to ensure lead qualification, routing, and follow-up processes
• Leverage Salesforce and marketing automation to create lead scoring, nurturing, and attribution models
• Design and implement ABM strategies targeting employer groups, health plans, and benefits administrators
• Analyze campaign performance and report on pipeline contribution and revenue attribution
• Collaborate cross-functionally to align demand generation with business objectives and customer insights
• Stay current with healthcare industry trends, competitive landscape, and regulatory considerations
• Manage demand generation budget across channels and vendors, ensuring efficient spend and ROI measurement
• Continuously test and optimize tactics, messaging, and channels to improve conversion and reduce acquisition costs

Demand Generation Manager

Financial Planning and Analysis

• Lead internal “supply and demand” forecasting across our business lines, ensuring alignment between patient demand projections and clinical and operational capacity
• Partner with Clinical Services and Operations leaders to develop and enhance staffing models by department and role
• Translate operating models into financial models that feed into our recurring financial planning and forecasting processes
• Lead strategic projects, including those specifically targeting margin and expense opportunities, to support enterprise objectives
• Execute ad hoc expense reviews in concert with Product as we introduce efficiency tools amongst our workforce and critical components of our care delivery
• Partner with cross-functional stakeholders in developing measurement frameworks to better enable performance monitoring and drive efficiency amongst our operations
• Drive weekly and monthly KPI reporting, including but not limited to provider utilization, capacity, team productivity, and forecasting accuracy
• Deliver regular updates and recommendations to executive stakeholders on workforce trends and performance
• Support monthly financial close and budgeting activities as necessary
• Serve as the finance liaison for Clinical Services & Operations, as well as other critical interfacing departments such as Sales, Client Success, Talent Acquisition, and Provider Operations
• Meet regularly with assigned departments to foster relationships, review outcomes, and problem-solve
• Partner within the Finance department to identify process improvements and opportunities for deeper collaboration
• Support fundraising, M&A, and strategic initiatives as needed

Demand Generation Manager

Clinical FP&A Lead