Senior Manager of Customer Marketing
SafetyChain Software
Job Level
Senior
About the role
- Tiugo Technologies: a launchpad for API-first developer platforms (CKEditor, TinyMCE, ButterCMS, Uploadcare) focused on content creation and digital collaboration.
- Lead planning and execution of strategic, high-impact campaigns to accelerate pipeline and drive expansion across multiple brands.
- Own multi-channel campaigns across email, social, paid and field marketing, applying an account-based lens (1:1, 1:few, 1:many).
- Leverage firmographic, technographic, and intent data to guide targeting and personalization and partner closely with Sales and RevOps.
- Work with RevOps to develop data-informed target account lists and collaborate with Product Marketing on persona-tailored content and messaging.
- Partner with Account Management to identify whitespace opportunities and implement expansion programs.
- Harness AI and workflow automation (LLMs, Common Room) to streamline content creation, automate workflows and campaign triggers, and enable rapid experimentation.
- Monitor and analyze funnel metrics and attribution to improve conversion rates, accelerate pipeline velocity, and scale high-performing initiatives.
Requirements
- Minimum of 5 years in B2B SaaS marketing with at least 2+ years owning outbound campaigns or revenue growth/expansion strategies.
- Demonstrated success leading large-scale ABM programs with measurable pipeline and revenue impact across multiple customer segments.
- Deep expertise in buyer intent data and GTM AI technologies (e.g., 6sense, RB2B, Common Room).
- Hands-on experience designing and optimizing prompts to guide AI models in analyzing customer product usage, providing industry/persona insights, and suggesting actionable GTM plans.
- Strong analytical skills; able to translate complex data into actionable insights and strategic recommendations.
- Comfortable taking initiative and building programs from scratch—owning everything from planning to performance tracking.
- Proven ability to build cross-functional alignment across Sales, Marketing, and RevOps.
- Experience in marketing to a developer audience (nice to have).
- Proven success operating in fast-paced startup environments and strong cross-functional influence (nice to have).
