SkyShowtime

Senior Manager, PPC/Biddable

SkyShowtime

full-time

Posted on:

Location Type: Hybrid

Location: Warsaw • 🇵🇱 Poland

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Job Level

Senior

About the role

  • Paid Search Strategy: Lead the development and execution of the Paid Search strategy across CEE delivering campaigns reflecting regional market nuances which align with broader marketing goals.
  • Collaboration & Stakeholder Management: Cultivate strong relationships with our regional marketing teams and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact.
  • Campaign Management & Optimisation: Manage and optimise day-to-day campaigns, supporting both new and ongoing titles.
  • Testing: Lead A/B testing across bidding, creatives, and platforms to improve subscriber acquisition KPIs (CVR, CPA, etc.).
  • Cross-Channel Data Analysis: Use outputs from multi-touch attribution (MTA) to supplement in-platform data optimisations and inform testing and budget distribution.
  • Reporting & Communication: Prepare and present weekly performance updates, offering clear, concise summaries of key metrics and actionable insights to internal stakeholders.

Requirements

  • Paid Search experience: Proven track record in Paid Search, including hands-on experience within streaming/TV or a media agency and managing multi-market campaigns.
  • Experience across different campaign types: Able to manage campaigns across Search, UAC, Apple Search Ads (ASA), Performance Max and Demand Gen.
  • Expertise in Paid Search tools and best practices: Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Skai).
  • Passion for digital marketing and entertainment: Strong interest in the digital marketing landscape, particularly within the entertainment industry.
  • Strong analytical and data-driven mindset: Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation.
  • Effective communicator with commercial acumen: Clear communication skills, capable of translating data into prioritised actionable insights based on business objectives
  • Language skills required: Fluency in both English and Polish is a must. Additional relevant local languages in the region are a plus.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Paid SearchCampaign ManagementA/B TestingMulti-Touch AttributionData AnalysisSearch Ads 360SkaiPerformance MaxDemand GenApple Search Ads
Soft skills
CollaborationStakeholder ManagementAnalytical MindsetEffective CommunicationCommercial AcumenAttention to DetailActionable InsightsRelationship BuildingProblem SolvingAdaptability