SkyShowtime

Manager

• Define and implement end-to-end lifecycle strategies and tactics for customer retention and growth across email, push notifications, in-app messaging, and future channels.
• Contribute to road-mapping and strategy with the broader Retention & Engagement team.
• Manage stakeholders and plan communications; collaborate with other teams for strategic planning and development.
• Develop new use cases and design automations, dynamic programs and manual campaigns to maximise retention and customer lifetime value.
• Establish and execute a test-and-learn strategy to optimise communications effectiveness across channels and programs.
• Measure performance and develop reports for CRM programs; work closely with Data and Analytics teams to track and optimise customer engagement and loyalty.
• Collaborate with Marketing, Content, and Trading teams to support and develop cross-channel initiatives.
• Partner with Product to enhance customer experience and retention throughout the end-to-end journey and implement actions to mitigate churn.
• Project management of agency relationships to ensure delivery, provide feedback, and act in SkyShowtime's best interest.

Retention and Monetization Manager