ButterCMS 🧈

Performance Marketing

• Tiugo Technologies: a launchpad for API-first developer platforms (CKEditor, TinyMCE, ButterCMS, Uploadcare) focused on content creation and digital collaboration.
• Lead planning and execution of strategic, high-impact campaigns to accelerate pipeline and drive expansion across multiple brands.
• Own multi-channel campaigns across email, social, paid and field marketing, applying an account-based lens (1:1, 1:few, 1:many).
• Leverage firmographic, technographic, and intent data to guide targeting and personalization and partner closely with Sales and RevOps.
• Work with RevOps to develop data-informed target account lists and collaborate with Product Marketing on persona-tailored content and messaging.
• Partner with Account Management to identify whitespace opportunities and implement expansion programs.
• Harness AI and workflow automation (LLMs, Common Room) to streamline content creation, automate workflows and campaign triggers, and enable rapid experimentation.
• Monitor and analyze funnel metrics and attribution to improve conversion rates, accelerate pipeline velocity, and scale high-performing initiatives.

Senior Campaign Manager