Organic Growth Strategist
Omniscient Digital
Senior Growth Manager, Mid Market & Enterprise
MaintainX
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
CloudIoT
About the role
- Develop, manage, and execute full-funnel, multi-channel marketing programs that drive pipeline growth for the Mid-Market and Enterprise segments.
- Collaborate cross-functionally with Product Marketing, Lifecycle, Sales, XDRs, and Channel Managers to develop effective messaging, positioning, and campaign strategies.
- Leverage account-based strategies to engage target accounts across channels—developing personalized, segment-specific campaigns that increase engagement, accelerate deal cycles, and drive pipeline growth.
- Establish, monitor, and optimize KPIs for Mid Market success; continuously monitor and optimize campaigns, utilizing rigorous quantitative analysis to continuously iterate and improve performance to meet pipeline targets.
- Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
- Act as a segment subject matter expert, continuously researching market trends, competitor insights, and customer needs to inform targeted strategies.
Requirements
- 4-year undergraduate degree (quantitative field of study strongly preferred)
- 5+ years of experience in B2B Demand Generation, Segment Marketing, or ABM, ideally within B2B SaaS, with demonstrated success in driving pipeline growth.
- Prior experience marketing to Mid-Market or Enterprise-level organizations, understanding their specific buying processes, needs, and behaviors.
- Proven ability to build and execute targeted, segment-specific marketing campaigns.
- Exceptional analytical skills, highly quantitative, and comfortable interpreting complex data sets and analytics to optimize strategies and tactics.
- Strong ability to craft compelling and tailored messaging across various marketing assets (webinars, emails, case studies, social media posts).
- Self-driven, highly motivated, and able to thrive in a fast-paced environment.
- Excellent communication and collaboration skills, able to effectively align stakeholders across marketing, sales, and product teams.
- Experience with tools like Demandbase, Hubspot, Salesforce, Clay, and Asana preferred.
